Australia gets a Google first

Written on 01 May, 2008 by Netregistry
Categories News Search Engine Optimisation

Australian companies Netregistry and Devnet partner to deliver Google Apps(tm) to business via a channel – an Australian first.

Australian companies Netregistry and Devnet have forged an Asia Pacific first strategic alliance to resell Google Apps to Australia. For the first time a version of the Google Apps suite has been created specifically for marketing through a channel rather than Google’s global model of marketing direct.

Devnet is partnering with Netregistry, Australia’s leading domain name provider to bring Google Apps to Australia.

The Google Apps suite includes local domain name integration, business email solutions, collaborative calendars, and corporate instant messaging. With Google Apps businesses have the next-generation communication and collaboration tools they need to manage electronic communications, share and publish information, and stay connected while on the go.

Paul Slakey, director of sales for Asia Pacific and Latin America, Google, said, “For Google, the agreement with Devnet and Netregistry allows businesses without an existing internet domain to acquire an Australian domain ( when they sign up to Google Apps.

“We’ve been thrilled with local businesses response to Google Apps and are delighted to be working with Devnet and Netregistry.”

Larry Bloch, chief executive officer, Netregistry, said, “Netregistry maintains an advisory relationship with 250,000 businesses in Australia. We look forward to assisting our customers take advantage of Google Apps to reduce costs while increasing productivity and profits. Our partnership with Google and Devnet is a perfect example of how Netregistry is the ideal partner for large organisations wanting to access the Australian SME market.”

Craig Deveson, chief executive officer, Devnet, said, “Alliances with Telcos, ISPs, and associations are vital to meeting our objective of taking Google Apps to small and medium enterprises (SME) and corporate organisations. Through these partnerships, businesses all over Australia will have access to a range of applications that are powerful, simple to use and deliver real productivity gains.

“Devnet has partnered with Netregistry, as it has years of experience and understanding of the SME market, which we believe, is a huge growth area for Google Apps in Australia.

“Telcos and ISPs are perfectly positioned to grow Google Apps in the business segment. This marks the start of the Devnet plans to partner with ISPs to grow our business.

“Google has delivered a clearly differentiated product and we are confident business will get on board once they discover how incredibly easy to use Google Apps are. We are preparing for rapid up-take.”

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