What’s Been Going on in the Microsoft Garage? Microsoft releases News Pro, a news app for iOS  Just when you thought you couldn’t possibly have another news app, Microsoft goes and launches one for iOS. However, News Pro delivers news related to your job, as opposed to your personal interests. News Pro is powered by Bing, and is... Read more

Paid Social Advertising Platforms: Which One Is Right for Me? Social media marketing has become a must-have for businesses across most industries. Not only is it free, but it’s highly effective at building a loyal brand audience, which can lead to more web traffic and more conversions. But now that businesses and brands are competing for attention like never before,... Read more

Social Media Fails We’re Unlikely to Forget Anytime Soon These days, businesses of all kinds are on social media. It’s where they go to talk directly to their customers and to have a little fun with their marketing and branding. When done well, it can result in high engagement rates and brand loyalty. But one false step, and things... Read more

How Do Social Influencers Wield so Much Power? Marketers are fast catching onto the power of influence to boost brand awareness. And, as a large percentage of content is discovered via social media sharing, so too are consumers turning away from blatant advertising and tuning in to online content. In this social space, influencer marketing is proving to... Read more

Signs You’ve Been Penalised by Google Signs You’ve Been Penalised by Google Google is all about rewarding those who abide by the rules of good SEO techniques, and penalising those who don’t. A Google penalty is the negative impact on a website’s search rankings, based on updates to Google’s search algorithms and/or a manual review by Google’s... Read more

Beyond Digital – It’s All About Technology These Days Having a solid digital strategy in place is a given these days and marketing professionals are fast becoming firm believers that the definition of this term is evolving to encompass the power of technology. It’s not that they think we should forget about digital thinking altogether. Rather, they say, digital competencies are... Read more

How David Bowie Predicted the Rise of the Internet Ziggy Stardust, Aladdin Sane, or the Thin White Duke – whichever alter ego you remember him best for, the man behind the makeup has died, leaving behind a legacy that stretches decades and genres. David Bowie was an ever-evolving and entirely unknowable musical force. A singer/songwriter and a cultural clairvoyant... Read more

We No Longer Go Online, We Live Online Yes, we’ve heard it all before. We’re being overtaken by technology. We outsource all cognition to our phones or Google. We shop online and apply for jobs online. We even look for love online. While some might grumble that the internet is having a negative impact on our lives –... Read more