Webcentral Blog

Written on 19 December, 2017 by Trish OLoughlin

2018 Content Marketing Trends: Fewer Stories, Better Content and New Formats More and more businesses are realising the power of content marketing, and for good reason. What was once a quiet area of the digital space is now booming loud and proud, becoming the primary source of fuel for brand creation. When done right, content marketing has a significant impact on the... Read more
Categories: Content

Written on 20 November, 2017 by Trish OLoughlin

The Biggest Digital Marketing Trends for 2018 2017 is skedaddling towards a close, and the new year is just around the corner. As the holiday season settles upon us, now’s a good time to take a look at your current marketing methods and making the necessary revisions to suit shifting trends. What’s ‘hot’ now might soon be... Read more
Categories: Marketing

Written on 24 October, 2017 by Trish OLoughlin

The Dos and Don’ts of Digital Marketing for Dummies There’s no denying that digital marketing can be a precarious path to tread. With algorithms constantly shifting, new trends erupting and consumers’ attention wavering, it takes a toolbox of refined skills to employ an effective digital marketing campaign. Inasmuch, it’s best to leave it up to the experts to reap... Read more
Categories: Marketing

Written on 18 October, 2017 by Trish OLoughlin

How Sloppy Copy Can Cost Your Business We’re all human, and we all make mistakes from time to time. I get that. But few things crush my spirit more than a fresh slab of content glaring with spelling errors, typos and incorrect grammar. And I’m not alone. An analysis conducted back in 2011 showed that a single spelling mistake... Read more
Categories: Content

Written on 10 October, 2017 by Trish OLoughlin

The Art of Storytelling in Brand Delivery May I ask you to kindly pause for a moment and consider the last brand you engaged with. What was it that drew you to that business? What made you decide to go ahead with a purchase or to subscribe to a service? Maybe it was purely for the sake... Read more
Categories: Content

Written on 17 August, 2017 by Trish OLoughlin

Struggling for Blog Topics? Check Out WME’s Favourite Go-To Tools Churning out a different blog topic each week, fortnight or month can sometimes feel like scraping at the bottom of an empty jam jar. Once you’ve been writing for a certain industry for a while, chances are you begin to run out of things to talk about. However, a regularly... Read more
Categories: Content

Written on 01 May, 2017 by Trish OLoughlin

Social Media Versus Print Advertising: Is Print Really Dead? Social Media Versus Print Advertising: Is Print Really Dead? Over the past decade, a plethora of digital platforms have materialised and quickly soared to success. There’s no denying that print media advertising aficionados have subsequently striven to cling onto their art form to a degree – particularly in the realm... Read more
Categories: Social Media

Written on 27 February, 2017 by Trish OLoughlin

Content Marketing vs Social Marketing: What’s the Difference? Two of the biggest digital marketing trends rapidly pulsating their way through 2017 are content marketing and social marketing. As such, it is highly advisable that you begin to incorporate these methods into your business model – or at the very least, start to think about them. However, you’d be... Read more
Categories: Content

Written on 07 February, 2017 by Trish OLoughlin

From the Super Bowl to Social Media, is Activism the Latest Marketing Trend? Earlier this week, Americans took turns cheering and chiding as the annual Super Bowl championship game played out. However, it wasn’t the final scores that had audiences talking; rather, it was the whirlwind of social activism that laced the marketing campaigns of the game’s sponsors. This year, the cavalcade of... Read more
Categories: Marketing

Written on 31 January, 2017 by Trish OLoughlin

AMPs Catapulting Across Google News Results Last year, we touched on a new-fangled concept introduced by Google known as AMPs (Accelerated Mobile Pages) – a project wherein fast-loading pages specifically designed for mobile devices are given first priority when it comes to search engine results. We started seeing the new trend trickle in throughout 2016, with the... Read more
Categories: Search Engine Optimisation