Best Free Keyword Tools for Business in 2022

Written on 18 November, 2021 by Webcentral
Categories News PPC Search Engine Optimisation Tags keyword research tool

Why use a keyword research tool?

Business relies upon the selection of tested keywords to run an effective SEO strategy. These words or strings of words give companies an understanding of the most likely search terms users apply when searching online for a selected product or service.

Finding a free keyword research tool that works, enables your business to focus on optimising your website. Who knows, perhaps those savings might even allow you to stretch your digital advertising budget further. Using the same tool, you may also be able to find your most effective AdWords.

Keyword research tool free suppliers

Several online suppliers of free keyword research make it easy to determine the best keyword search terms. Many offer a free keyword planner but limit access if you do not sign up for a subscription plan. To help, we have put together our 8 Free Keyword Research Tool Shortlist for 2022. Read through to find the one that best suits your business.

8 Free Keyword Research Tools for 2022

  1. Google Keyword Planner
  2. Ubersuggest
  3. AnswerThePublic
  4. Soovle
  5. Wordstream Keyword Tool
  6. Serpstat
  7. Bulk Keyword Generator
  8. Google AutoComplete Predictions

Google Keyword Planner

Google Keyword Planner is a highly regarded free keyword tool. To use it, you must have a Google Ads account, but you do not have to spend any money to access the keyword research tool.

This platform may be the best keyword research tool. Google Keyword Planner is easy to use and is highly accurate. You can perform unlimited numbers of searches, and the tool suggests different keyword variations and synonyms. The only downside – it doesn’t offer negative keyword lists.


Ubersuggest collates keyword data directly from Google planner and shows exact CPC competition and search volume to users. Ubersuggest can help generate keyword ideas for specific business sectors.

Ubersuggest has a clear layout and is convenient to use. Enter a keyword of interest, and it will instantly begin suggesting various long tail and broad keywords. If you want to subscribe to more sophisticated services, their offerings are also affordable. Unfortunately, it is not available as a mobile application.


Free keyword research tool for trending topics

AnswerThePublic provides users with a handy list of topics and questions that are trending on search engines. Simply enter a subject to see which keywords users are searching for.

Trending topics are a great way to determine what kind of digital content you should be creating. AnswerThePublic is fast, straightforward and easy to use. It also provides opportunities to identify keywords to avoid. AnswerThePublic is only available as a desktop application.


Soovle offers unlimited keyword searches for free. This platform is fast and reveals relevant keywords according to specific business sectors. Soovle can be customised to analyse keywords from various search engines such as Google, Yahoo, Bing etc. The autocomplete suggestions from a range of search engines is a clever way to determine what search terms people are applying.

This tool also provides keyword tips that are based on popular search engine queries. Users can save those search queries if needed in future.

Keyword Tool

Keyword Tool features a clear and straightforward user interface. This free keyword research tool analyses data across several sites that have high volume searches. It provides users with data about CPC, competition level, and monthly volume searches.

Keyword Tool is popular because you can simply type any keyword into the search bar to generate a list of keywords. Keyword Tool is a mobile-only application.

Free keyword volume search tool for mobile


Serpstat is another great free keyword planner. This platform provides you with a detailed analysis of competitor activity. It also allows you to view their activity history, which can assist in better understanding keyword performance.

Serpstat provides a convenient one-click audit function and offers rapid SEO reporting on sites and pages. Like AnswerThePublic, Serpstat features an option detailing trending topic interests, enabling the creation of in-demand digital content.

Bulk Keyword Generator

This keyword research tool best suits local geographical SEO and mainly focuses on suggesting keywords within a particular business or user niche. Users must enter their business niche and geographical location before the platform will generate a list of local keywords.

This tool can help optimise your website. In addition to that, it will help you get the best possible details of every page. It does not provide the metrics associated with some of the other keyword tools.

Google Autocomplete

Google Autocomplete is a search feature within Google that allows users to complete searches faster as they are beginning to type. This feature is in Google’s search box, the Google app, and anywhere else that has a Google search box.

Using Google Autocomplete can be a powerful tool for performing keyword research. Since the Autocomplete function shows a list of related keywords based on popularity, it’s an ideal way to kick-start your keyword planning for SEO. But most importantly, it can give valuable ideas of quality long-tail keywords. It’s a good idea to search using the Incognito mode, as your past searching activity will not influence results.


Keyword research tool for strategy

If you’ve read our blog about how to promote your website for free, then you’ll understand the importance of an effective SEO strategy.

Identifying the appropriate keywords for your SEO strategy or Google Ads campaign is valuable for your business. However, you also need to have the relevant expertise to put those keywords to good use. Should you require an SEO expert but are not ready to hire your own team, Webcentral can craft and implement a customised SEO strategy for you.

Discover how we can help you optimise your website on search engines now!

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