Tag:

web design

Checklist for building a website

Written on 13 December, 2015 by Karen Lam

Checklist for building a website Setting up a new website may involve more pieces than you think. From deciding on the goal to marketing it to potential customers, building a website takes some planning. To make things easier, we’ve created a checklist of elements to consider when investing in a new website to ensure you... Read more
Categories: Web Design & Content | Tags: online business, online marketing, web design
5 factors killing your conversion rate

Written on 15 November, 2015 by Verity Meagher

5 factors killing your conversion rate If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories: Web Design & Content | Tags: customer behaviour, online business, online marketing, web design
Top Tips To Improve Cybersecurity

Written on 10 August, 2015 by Lisa Shannahan

Top tips to improve your cybersecurity With the alarming rate at which hackers are targeting businesses, making cybersecurity a priority has never been more important. Safeguard your business, your clients’ information and your good reputation by putting some of the following procedures into action to reduce the likelihood of suffering from a cyberattack. Choose the right security system... Read more
Categories: Security, Small Business, Web Design & Content | Tags: online business, security, small business, web design, web hosting

Written on 03 August, 2015 by Lisa Shannahan

3 ways to decrease your website’s bounce rate You’ve perfected your pay-per-click (PPC) campaign, worked hard on your SEO strategy and created a social media presence, but what good is persuading people to land on your website if they leave it immediately? If you're suffering from a high bounce rate, you're essentially throwing away the hard work it... Read more
Categories: Web Design & Content | Tags: customer behaviour, small business, web design

Written on 17 March, 2015 by Karen Lim Sam

BPG: The new image format that could replace JPEG JPEG has been the image file format of choice for over 20 years, but its days at the top might be numbered thanks to the invention of BPG (better portable graphics). Could this simple new image format be poised to topple the reigning champion? Synonymous with web-friendly images and used as the default picture... Read more
Categories: Web Design & Content | Tags: marketing, online business, online marketing, small business, social media, web design

Written on 18 November, 2014 by Karen Lim-Sam

Choosing the right CMS for your website WordPress and Drupal are two leading content management systems (CMS), but which one is right for your website? We unpack a few of the most important features of these two popular options to help you decide. WordPress versus Drupal As your CMS provides the foundation for your entire website, you... Read more
Categories: Web Design & Content | Tags: content, web design, web hosting

Written on 14 April, 2014 by Karen Lim Sam

Email newsletters 101: Design Quick, easy and offering a good ROI, email newsletters are a great way to get in touch with customers. Follow some top design tips to make sure your newsletter hits the right inboxes, tempts readers and gets the clicks you're looking for. Diving into design A snappy subject line and... Read more
Categories: Email Marketing | Tags: email marketing, web design

Written on 09 February, 2014 by Karen Lim-Sam

How to read your website’s source code The source code is the foundation of your website and you should always make it your duty to ensure it's as strong as it should be. Checking, optimising and maintaining your source code will not only ensure your website displays as it should, it will also offer you valuable opportunities... Read more
Categories: Search Engine Optimisation, Web Design & Content | Tags: content, web design

Written on 10 July, 2012 by Tim Reid

Three ways to create killer content First up, let's get clear on what content is. For me, content is any useful information that pulls prospects towards your business, and makes it easy for them to buy from you. What content isn't; is sales spiel. Content can take many forms, but great content generally: Answer questions that... Read more
Categories: Web Design & Content | Tags: content, web design

Written on 08 March, 2012 by Clancy Clarke

8 steps to help you successfully launch an online business Launching an online business can seem daunting until you understand the steps involved. While some people make the mistake of simply building a website then hoping people will visit it, you can launch an effective internet business, build traffic organically and convert visitors to clients by following a plan. Here... Read more
Categories: E-commerce, Marketing | Tags: online marketing, small business, web design