Written on 24 October, 2023 by Georgina Eades

Ditch the Gmail: 5 benefits of a professional email address   There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get... Read more
Categories: Email Marketing, Marketing | Tags: brand, email

Written on 26 June, 2022 by Jay Salter

Protect Your Brand with .AU .au Domain Administration Limited has just released a new country code top-level-domain name in Australia. No longer will you be restricted to traditional and This new and shorter domain name allows you more flexibility in your domain, showing up as just:   The .au has plenty... Read more
Categories: Domains, Marketing, Small Business | Tags: .au direct, .au domain name, brand, domain names

Written on 12 June, 2022 by Melissa Toh

Get to Know Your Customers Using Google Data Analytics There has been a rapid escalation in customers moving online in recent years. As a result, that channel has also become increasingly competitive. The ability to attract new customers and keep them has become more important too. That’s where data comes in. From Google Analytics on your own site to... Read more
Categories: E-commerce, Marketing | Tags: customer behaviour, online business, online marketing

Written on 05 June, 2022 by Melissa Toh

Google Analytics 4 (GA4) VS Universal Analytics (GA3) Google Analytics 4 (GA4), the most recent version of the Google Analytics platform, was first launched in 2020, updating Google's measurement and analytics system, Universal Analytics (UA).   Difference between Google Analytics 4 and Universal Analytics Will GA4 replace Google Analytics? How is Google Analytics 4 different compared to Universal... Read more
Categories: Marketing

Written on 22 May, 2022 by Melissa Toh

What You Need to Know About GA4 Google Analytics 4 (GA4) is the newest version of Google’s analytics service. First announced back in 2020, it had relatively low traction as many businesses already had efficient and reliable analytics systems in place. That changed recently, with Google confirming the previous version (Google Universal Analytics) phasing out on 01... Read more
Categories: Marketing

Written on 03 May, 2022 by Melissa Toh

How can I Attract More Local Customers to My Business? Everyone asks, “How can I attract locals to my business?”. It’s an important question. Those customers are nearby, and you have a clear proximity advantage. So, you must stay front of mind.   How to Attract More Local Customers for Your Business? Domain name selection Google SEO Google Business Profile... Read more
Categories: Marketing, Small Business

Written on 24 March, 2022 by Melissa Toh

How to use Google Business Profile Insights Many online marketers feel a little daunted by the sheer scale of data available for analysis and consideration. It can be overwhelming.  One source of data that every marketer should consider is the insights panel in their Google Business Profile, previously known as the Google My Business Insights. Let’s take... Read more
Categories: Marketing

Written on 17 March, 2022 by Melissa Toh

What is a Google Business Profile Panel or Knowledge Graph? Everyone has seen it: that panel that appears on the right of the screen when you do a Google search. It’s called a Google Knowledge Panel or Knowledge Graph. We all want to get found earlier in a Google search, and a panel like this could very well be valuable... Read more
Categories: Marketing, Small Business

Written on 10 March, 2022 by Melissa Toh

Google My Business is now Google Business Profile First, let’s be clear, what was once called Google My Business is now called Google Business Profile. There are a lot of free tools that you can use in your business to improve your online presence, like Google Business Profile. What exactly is Google Business Profile? Do you even need... Read more
Categories: Marketing, Search Engine Optimisation

Written on 15 February, 2022 by Melissa Toh

Top 10 Networking Tips for Business Success Networking is a central plank for most business success. It is particularly relevant for small business operators seeking to establish their brand in competitive markets. Your networking is often the final reason that a customer selects your business. So how can you become a better networker? Read on for some... Read more
Categories: Marketing, Small Business