Category:
Marketing
Written on 21 December, 2021 by Melissa Toh
How You Can Make Your Marketing Emails Stand Out The fact that email marketing is so popular can be attributed to its simplicity. It’s one of the easiest and most effective ways to connect with your customers, existing or potential. Read on to find out more. Make Your Marketing Emails Stand Out Today Develop an email marketing strategy Factors... Read more
Written on 19 December, 2021 by Melissa Toh
How to Create the Best Email Marketing Newsletters Emailing a newsletter to your database can be a great way to keep in touch, build relationships and encourage referrals. Still, it can also be a colossal waste of time if not done correctly. You need to consider these factors if you want to create a newsletter that works. The... Read more
Written on 16 December, 2021 by Melissa Toh
Effective Email Marketing Strategies for Your Business You've crafted the perfect email campaign, and you've sent it to all your subscribers. Why then are you still not achieving your email marketing goals? If your subscribers are not opening your emails, or worse, unsubscribing from your mailing list, it’s time to rethink your email marketing campaign strategy. There... Read more
Written on 14 December, 2021 by Melissa Toh
Google Analytics Metrics You Need to Watch When it comes to search engines, Google is still one of the popular options used around the world. Understanding how it works can help your website rank better, but it is constantly looking to update its algorithms and improve user experience. You need to do more than use the right... Read more
Written on 09 December, 2021 by Melissa Toh
From Bricks-and-Mortar Business to an Online Store Moving your bricks-and-mortar business online may not be as difficult as you think. Now more than ever, you can be sure that you’re losing business if you rely only on a bricks and mortar business model. It’s no longer a question of if you should be setting up an online... Read more
Written on 07 December, 2021 by Melissa Toh
Harness the Power of Branding on Social Media Let’s face it, everyone is on social media. In January 2021, 20.5 million Australians were active users of social media. That represents 79.9% of the overall Australian population. In December 2020, 96.4% of internet users between 16 and 64 accessed a social media channel. Given that saturation, it is clear... Read more
Written on 05 December, 2021 by Melissa Toh
Boost Your Online Sales During Boxing Day It’s all about preparation. Every year in Australia, there is a flood of sales activity on the 26th December as people try to find their best Boxing Day sales deals. Increasingly we have seen more Boxing Day sales online, particularly as consumers become more accustomed to eCommerce. It is essential... Read more
Written on 02 December, 2021 by Melissa Toh
Build Your Online Brand with Google Display Network The Short Guide to Google Display Network What is Google Display Network? How can display Google Ads build my brand? Google Display Network vs Google search Suggestions for using Google Display Network Sometimes you have a simple tactical message to impart to your potential customers – an offer such... Read more
Written on 30 November, 2021 by Melissa Toh
Increase Prospects for Your Business with SEO Most businesses know that they should be doing search engine optimisation (SEO). They understand that SEO can put you a little higher on the Google search results page. Table of Contents What is SEO Why is SEO important Why use an SEO roadmap What should your SEO roadmap include ... Read more
Written on 09 November, 2021 by Melissa Toh
Get Your Business Ready for Black Friday Sales Black Friday Sales: A Guide for Australian Businesses Are you ready for the year’s massive sales? You need to be. It’s your opportunity to claw back some of the sales restrictions that most Australian businesses experienced during the pandemic. The experts are convinced that shoppers will spend big. So, let’s... Read more