With over 1.2 billion active users, Facebook is a powerful way to engage potential customers. Facebook’s advanced targeting options ensure your marketing spend is working to secure quality leads and driving brand awareness. Advertisements can be micro-targeted by:
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Business can promote their products and services on Facebook to target specific demographics. These ads can be in the format of video, image.
With three audience selection methods, you may further target your ad distribution. Core audiences define an audience based on age, interests, region, and other factors. Custom audiences reconnect with people who have interacted with your company, whether online or offline.
Yes you can. If you have an Instagram account, then connecting your Facebook Ads with Instragram is a seamless exercise.
Facebook Ads Manager has 11 types of campaign promotions depending on your business objectives. You can choose brand awareness, lead generation or App downloads to name a few. Each has their own goal dependent on the needs of your business.