Webcentral Blog

Written on 12 October, 2018 by Alyna Malyniak

The who, what and why of influencer marketing Influencer marketing is a buzzword that has been thrown around a lot in the last couple of years. With the number of influencers on the rise, businesses have questioned whether it’s a sustainable marketing tool that can provide return on investment. This side of marketing can be daunting, especially for... Read more
Categories: Social Media

Written on 15 July, 2018 by Alyna Malyniak

What is Evergreen Content? When you hear the term ‘evergreen’, my bet is that the first thing that comes to your mind is an image of a pine tree or a eucalyptus tree withstanding the wintery weather. But, in this instance when I mention evergreen, I’m talking about content. If content is an important... Read more
Categories: Content

Written on 05 July, 2018 by Alyna Malyniak

How to Introduce PR Tactics to Your Digital Marketing Campaigns Digital PR and digital marketing are one and the same, right? Well, you’d be forgiven for thinking that’s true, but while the two fields share many similarities they’re actually quite different. For those working outside the marketing world, essentially public relations is based much more on research and strategy, while... Read more
Categories: Marketing