Brand logic

Written on 11 September, 2012 by Uyen Vu
Categories Domains Small Business

When it comes to establishing a successful online business, your domain name is your most precious piece of real estate. A good domain name is succinctly sums up the voice of your brand and conveys your brand values to your customers in a compelling way. Conversely, a poor domain name sends mixed signals to your market – a shortcoming that you are bond to pay for in traffic, clicks and revenue. These are our three best tips for coming up with a winning name for your domain.

Word association

Great domain names often present a snappy, interesting interpretation of the product or concept you sell. But to come up with a great domain name, you need to know your business and its audience first. Whittle down your service offering to a sentence or phrase and spend some time brainstorming a list of about fifty or so related words. Then make sure you review the list and narrow it down to the ones that fit best. Then try it out on family and friends, their reaction is a good indicator. The winner is bound to jump out at you.

Learn from your competitors

Before you commit to a domain name, it’s worth studying exactly what makes a good name tick. Companies such as Google, Amazon and ASOS epitomise the power of a domain name – each of these online giants embraces monikers that are snappy, memorable and one of a kind. It also pays to remember that good domain names should be easy to spell and pronounce, and also distinct from those employed by your rivals. Your domain name should set your company apart and generate repeat business, not see you fade into the background.

Decide on your priority

One of the most important questions you should ask yourself before deciding on a domain name is whether your focus is discoverability or branding. If organic search is likely to represent the biggest source of traffic to your website, you might want to choose a name that is specifically related to your product/service and incorporates your key search terms. However, if your marketing strategy is based on paid search and referral traffic then a brand-specific domain name is sure to work better.

Choosing the right domain is a critical business decision with the potential to impact the success of your online business. Make sure you invest adequate time and effort into this process in order to reap the rewards.

Netregistry has helped over 500,000 business get online with enjoying our no-fuss domain name registration process. If your not too sure if the domain name you have in mind is already taken, simple perform a quick WHOIS or contact us on 1300 638 734 for further assistance.

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