Also known as paid search, pay-per-click or PPC, digital advertising is a cost-effective way to reach customers who are actively looking for your business. When someone does a search with keywords related to your business, your online ad will appear on page one of Google and you only pay when someone clicks on your ad. If you are new to digital marketing, PPC is one of the fastest ways to drive more leads and increase sales.
Google and Bing are the top two search engines in the world, and the data tells a compelling story.
Google and Bing (Microsoft Advertising) are the two major search engines. It can be confusing and time consuming trying to setup a paid search campaign – but don't worry, we are here to help. Webcentral is a Premier Google Partner and Microsoft Advertising Partner and as a result has exclusive access to resources to allow you to start benefiting from search engine advertising faster.
² Minimum term 6 months, total minimum cost $3,300 excluding ad spend. Add-ons excluded.
³ Minimum term 6 months, total minimum cost $6,000 excluding ad spend. Add-ons excluded.
Google Ads are typically live on site within 24-48hrs. Early on it’s important to test and refine your ads to get the best ROI. Many of our clients have seen great results in their first month and our ongoing reporting will ensure you can access your campaign data with ease.
The most relevant page to the search term should be chosen. If the term warrants explanation, isolation and a dedicated page, then a landing page may be warranted. This would be the case in the event of a new product, new word or unique service. If it is a general term that describes the business, then a homepage may be more suitable.
This will depend upon the area of business that you are in. With Google Ads, a set of targeted keyword phrases are researched and selected. When these keywords are used in a search by a user they will trigger an ad to display. Bids are placed for ad positions. Bid prices can range from $0.05 to the top end of $100.00 per click. Bid prices for keywords for most businesses fall into a range from $0.50 to $5.00 per click, this will be determined by our research and which match types are selected. The bid price depends upon how high you wish to see your ads positioned and how much competition there is for the keyword phrases that have been selected.
Your budget should be based on your business goals. If you weigh up the number of new clients/customers you need to bring in to grow or maintain revenue, compared to your conversion rate, then work out how many click throughs you need per day to reach that goal – your budget should allow for that (remember to keep search volumes in mind) plus a small margin for safety.The most important factor in deciding your budget is efficacy vs affordability. If you’re saving a lot by limiting your budget, then you may not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable. Either way, we can help you finding a good middle ground.
A list of prohibited products and services can be found in the Google Ads advertising policy.
As you would have seen from above, Google and Bing (Microsoft Advertising) are the two major search engines and they both have their merits. It can be time consuming to try understanding how to optimize each campaign and to know which search engine works best for your business but don’t worry, we’ll do the hard work for you and optimize to give you the best results.
Yes, using Google Forwarding Numbers, mobile call buttons, and form fill tracking. Leads will be reported separately by source, so you can tell what’s working and what’s not.
It really depends, as the competitiveness of keywords varies between SEO and PPC. You are free to bid on any PPC term, but SEO campaigns are structured around competitiveness and traffic. Any SEO keyword can be used as part of a PPC campaign, but not all PPC keywords can be used as part of an SEO campaign.
Yes, it’s relatively straightforward to set certain hours and/or days when you want your ad to show. By strategically selecting times when your product/service is most likely to be searched for, you can make the most of your Google Ads spend. The exact times/days will depend on your industry, niche and location.
Google is constantly updating its advertising platform to make it even better for advertisers and users. Staying up-to-date takes time and means reading industry news and following relevant industry experts. Our Google Ads experts are in the know, so you don’t have to be. We follow all the relevant Google news to make sure your ads are always performing at their best and improving the ROI for your business.