If you are looking to find new customers, Facebook advertising can be a great channel to reach 16 million Australians active on social media. As the platform continues to evolve it can be hard to keep up with constant changes Facebook makes.

There are a number of factors that make Facebook the platform most small businesses consider. Whether you are a solopreneur or a small business owner, you’re likely to find that Facebook advertising can work for your business. It’s highly targeted, flexible, and when it’s done well, it can be cost-effective.

Whether you are planning to set up ad campaigns on your own or outsource it to specialists, it’s always best to understand how Facebook advertising works. The Facebook Starter Toolkit will help you map out a social media plan and set up your first Facebook campaign for success.