Tag:
customer behaviour
Written on 12 June, 2022 by Melissa Toh
Get to Know Your Customers Using Google Data Analytics There has been a rapid escalation in customers moving online in recent years. As a result, that channel has also become increasingly competitive. The ability to attract new customers and keep them has become more important too. That’s where data comes in. From Google Analytics on your own site to... Read more
Written on 06 January, 2022 by Melissa Toh
How to Develop a Winning Acquisition Strategy Gone are the days when customers were happy to be addressed as part of a mass audience. Today, customers are increasingly channel-agnostic. That means they are happy to engage with your business in different ways, from in-store purchases to purchases on your website e-commerce facility or even directly from a... Read more
Written on 25 June, 2020 by Julia Hammond
How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more
Categories:
Small Business | Tags:
customer behaviour,
online business,
online marketing,
small business
Written on 21 May, 2020 by Julia Hammond
4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories:
Small Business | Tags:
coronavirus,
COVID-19,
customer behaviour,
online business,
online marketing,
small business
Written on 15 November, 2015 by Verity Meagher
5 factors killing your conversion rate If you're unhappy with your conversion rates and wondering why they're not as high as they could be, there's a chance you're falling foul of one of these five conversion killers. 1. Not allowing social media logins These days, web users are social beings, and many have multiple social media... Read more
Categories:
Web Design & Content | Tags:
customer behaviour,
online business,
online marketing,
web design
Written on 03 August, 2015 by Lisa Shannahan
3 ways to decrease your website’s bounce rate You’ve perfected your pay-per-click (PPC) campaign, worked hard on your SEO strategy and created a social media presence, but what good is persuading people to land on your website if they leave it immediately? If you're suffering from a high bounce rate, you're essentially throwing away the hard work it... Read more
Written on 16 February, 2015 by Georgia Leaker
Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Written on 11 December, 2014 by Evelyn Elsted
Technology trends you need to know about In a world that changes at the click of a button, it's essential to keep up-to-date with the technology trends that have the potential to change the digital landscape. Check out five of the developments the Deloitte’s annual Technology Trends 2014 report noted as causing positive disruption in IT capabilities,... Read more
Written on 11 June, 2013 by Karen Lim-Sam
Breaking through new retail frontiers Consumers have changed their buying behaviours. Enabled by new technologies shoppers are now using mobile devices to comparison shop, access in-the moment promotions and consult friends or family before buying anything. Today, winning market share requires retailers to leverage technology shifts to their advantage and turn business intelligence and data... Read more
Written on 10 February, 2012 by Clancy Clarke
Do I need a list to build an online business? If you do any research on how to build an online business, one of the first things you will be told, is that ‘the money is in the list’. To sustain a successful online business, it will be to your advantage to build your own list of repeat customers. However,... Read more