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Your customers are online, your business needs to be online. It’s that simple. So, we make your options simple for you. Choose to build your own professional website for your company, or have your website creation and development taken care of for you. Tell us about your business and leave the rest to us. We’ll find the words and images to tell your story.

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Free website health check

Is your website working hard to generate leads and sales? Find out with a free 5-point website health check. Our team will give you their best tips to improve your online presence.

Web development for business development

Web development for business development

Look your best to perform at your best. We’ve made launching and managing a professional, polished website easier than ever. Our packages include design, content, hosting and email accounts.

Refresh your basic website with a Done For You package

Refresh your basic website with a Done For You package

Your business keeps changing, so do the needs of Australian consumers. If your company has outgrown your website, a refresh is what you need to reach more customers. Breathe new life into your website with new design, content and images. Get a website refresh from as little as $99 per month.


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A content management system (CMS) is an online platform that underlies many websites and enables the website owner or webmaster to easily administer the website. This can be as simple as making changes to text and images on the website or as complex as changing the layout and complete look and feel of a website.

Content management systems are designed and built to enable business owners or employees to make changes to websites without the need for advanced technical knowledge and know-how. CMS platforms will often include WYSIWIG (What You See Is What You Get) editors that function in much the same fashion as well-known word processing software like Microsoft Word.

Content management systems come in various forms including custom-built applications specifically tailored to a business’s needs or pre-built open source applications such as Joomla or WordPress.

Content management systems are deployed using various web technologies including PHP or ASP scripting languages and MySQL or MSSQL databases. These technologies are the core of a content management system’s user-friendliness.

Content management systems are used by millions of websites as a way of reducing costs and increasing efficiency. CMS platforms remove the need for companies to constantly contact web developers when changes are required. This means no additional web development charges or waiting times for the changes to be implemented. Changes to the website can be completed instantly and easily by internal staff when required.

Although content management systems allow the not-so-tech-savvy web user to make changes to a website, they do still require an initial design, set up and build by experienced web developers.

Webcentral provides a professional website solution that includes the upload, template installation and deployment of the WordPress CMS for your business.

WordPress is an open source blogging platform and content management system based on the PHP scripting language and MySQL database technology. WordPress was originally designed as a blogging platform, giving users a simple-to-install online application to design, create, and manage a blog.

Over time, WordPress has grown in popularity, with millions of users worldwide. It has become the number one content management system worldwide, powering 22% of all new websites. Further to this, WordPress has grown as an application. Since its inception WordPress has sprouted thousands of new features and functions that have enabled it to become the number one content management system not only for blogs, but for an array of websites.

WordPress enables users to create pages, manage content including text and images, and extend its functionality with plug-ins. WordPress also has a template-based system using a template processor that enables the easy install and deployment of pre-made design templates. This functionality allows almost any WordPress user to install and change WordPress themes with the click of a button while maintaining the information on the site.

WordPress’ advanced plug-in architecture allows users to effortlessly install plug-ins from a library of over 17 thousand. These plug-ins are designed to extend the features and functionality of WordPress beyond the out-of-the-box feature set. Plug-ins can be found for almost any requirement, from SEO and eCommerce to gallery and user management.

Webcentral provides a professional website solution that includes the upload, template installation and deployment of the WordPress CMS for your business.

PHP or Hypertext Preprocessor is an open-source, server-side scripting language used for websites and online applications. A PHP interpreter is installed on a server so that when a website is built using PHP the server can read this PHP as instructions and translate these into the website you see.

PHP is known as a server-side scripting language, which means all the code is processed before it reaches your computer. The server where the website files are stored processes the PHP and output is generated which is then sent to your computer/web browser.

PHP allows for complex instructions to be processed on the server in a secure manner. This could include accessing a database or storing login credentials within the code. If a website is developed using PHP a user cannot see or read any of the PHP code because it is processed on the server before the output is sent to the user. The output of the PHP code is usually HTML/CSS pages that are read and understood by your web browser.

Because PHP can execute complex instructions including querying a database and sending log in requests to a server in a secure manner it is an ideal language for the development of Content Management Systems (CMS) such as WordPress.

Webcentral provides business web hosting solutions that include support for PHP and other scripting languages.

HTML or HyperText Markup Language is the most basic coding language for the web. HTML is known as a client-side language, compared to PHP for example which is a server-side language.

HTML is a mark-up language. This means it is not used to manipulate data or provide complex instructions for a website but rather it is used to simply change the look and feel of text and images on a website.

HTML provides a way of structuring a web page’s images and text using HTML tags. These tags work as a pre-set list of instructions that are interpreted by your web browser. The tags can ‘mark-up’ text to provide formatting, spacing, sizing and distribution on the page. Along with CSS, HTML is used to give each and every website its individual look and feel.

CSS or Cascading Style Sheets are formatting and design instructions that go hand-in-hand with HTML. CSS provides a way of extending the formatting instructions provided by HTML tags so that a web page’s layout, colours and fonts can be manipulated.

CSS, in the same way as HTML, is read and understood by your web browser. An HTML web page references design and formatting instructions within a CSS file. These instructions are then interpreted by your web browser and the colours, fonts and layout you see are all governed by the CSS.

JavaScript (JS) is more than just a mark-up language like HTML. JavaScript is a scripting language used by web developers to write complex instructions for a website to enable extended functionality and design features.

JS is similar to PHP in the sense that it is a scripting language; however it is important to note that JS is a client-side scripting language, whereas PHP is server-side. This means that although JS can be used for more complex scripting, it is limited in its security and its application. JavaScript used on a website is easily viewed by any user which means the instructions and any information contained within the JavaScript itself can be read.

Although JavaScript does have limitations in application it, and its associated libraries, are widely adopted as the language of choice for web developers looking for a quick and easy way of achieving dynamic functionality on a HTML/CSS only website.

By definition eCommerce refers to companies and consumers buying and selling products online. The majority of eCommerce websites on the internet are retail stores selling products directly to the public. However there are also a proportion of online stores dedicated to business-to-business (B2B) sales or wholesale activity. eCommerce does not only refer to the selling of physical products; it can also refer to the selling of services where payments for the services are made online. As a general rule an eCommerce website is a website where a transfer of funds is completed electronically — hence eCommerce.

How does eCommerce work?

Because there are hundreds of different products and services for consumers and the multitude of different ways these products and services can be delivered, eCommerce by its nature is varied in the way it works. In its most basic form eCommerce works as follows:

  1. Consumers choose a product or service on a website
  2. Consumers pay electronically on the website (online credit card transactions) or using a third-party payment provider such as PayPal
  3. The business owner or merchant receives the order and payment and the order is fulfilled (delivered by post, booked in for services etc)

Making payments online is completed via a secure connection to ensure that sensitive data such as credit card details and personal information are kept private.

What are the benefits of eCommerce to the consumer?

Over the past decade eCommerce has become the preferred method of shopping for a large number of consumers. Online shopping provides a vast array of benefits to the consumer that is otherwise unavailable in standard brick-and-mortar stores.

Quick, easy and convenient: eCommerce has enabled the consumer to complete transactions from the comfort of their own home, transactions that would usually happen within the walls of a store. Transactions now take only minutes, rather than the hours included in physically getting to the stores.

Product comparisons: Not only are consumers finding it quicker and more convenient to shop online but they are also making more comparisons than ever. Comparing the price, delivery time and product specifications has never been simpler. Quickly browsing multiple websites that stock products that suit your criteria is as simple as a Google search — consumers can now compare multiple products from all over the world in minutes.

Lower prices: Many consumers are turning to eCommerce for their needs due to the lower price for many everyday items. Different factors on the merchant’s side of the equation allow them to sell products at a lower price compared to a standard store and these cost savings are often passed on to the end consumer.

What are the benefits of eCommerce to the merchant?

Reduced costs: End consumers are treated to lower prices and this is all due to reduced costs for the merchant. Online retailing requires no sales staff, hence a reduced labour cost. Electronic payments which are often automatically tracked and linked to accounting software results in reduced paper work and reduced errors in data entry. Costs involved the maintenance of a physical storefront are also removed, with the major cost of eCommerce going to warehousing and product storage.

Shorter time frames: eCommerce allows for highly reduced lead times, as well as the more efficient delivery of products.

Increased consumer reach: eCommerce allows online merchants to stock a larger product range than a traditional store. This larger product range means more products are suited to a larger consumer base and hence greater possible reach. eCommerce stores are also available from anywhere, interstate and international customers are no longer a missed segment — this results in a massively increased possible consumer base.

Webcentral offers eCommerce solutions that can help you get your store online more quickly — our hosted eCommerce solution makes managing a secure online store a breeze.