Secret Diary of an SEO Copywriter A new content brief holds such promise. The chance to learn about an industry or service that is entirely new to me. Something that will allow me to research and discover the intimate workings of a previously mystifying area of life. I like to pretend I am a secret agent... Read more

The Changing Face of Search Engine Market Share According to comScore, 2015 yielded Google’s lowest market share in five years. While Bing and Yahoo, at 20.7 and 12.7 percent respectively, aren’t close to matching Google’s 63.9 per cent, it does indicate that the search world is shifting. Some of these market share changes can be attributed to factors other than user... Read more