Category:
Email Marketing
Written on 24 October, 2023 by Georgina Eades
Ditch the Gmail: 5 benefits of a professional email address There are hundreds of free email services available to anyone with internet access but there comes a time when your email address might be setting your business back. Here are five good reasons to get your own email domain. 1. It reflects how you manage your business You get... Read more
Written on 21 December, 2021 by Melissa Toh
How You Can Make Your Marketing Emails Stand Out The fact that email marketing is so popular can be attributed to its simplicity. It’s one of the easiest and most effective ways to connect with your customers, existing or potential. Read on to find out more. Make Your Marketing Emails Stand Out Today Develop an email marketing strategy Factors... Read more
Written on 19 December, 2021 by Melissa Toh
How to Create the Best Email Marketing Newsletters Emailing a newsletter to your database can be a great way to keep in touch, build relationships and encourage referrals. Still, it can also be a colossal waste of time if not done correctly. You need to consider these factors if you want to create a newsletter that works. The... Read more
Written on 16 December, 2021 by Melissa Toh
Effective Email Marketing Strategies for Your Business You've crafted the perfect email campaign, and you've sent it to all your subscribers. Why then are you still not achieving your email marketing goals? If your subscribers are not opening your emails, or worse, unsubscribing from your mailing list, it’s time to rethink your email marketing campaign strategy. There... Read more
Written on 09 July, 2019 by Jessica Clausen
Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Written on 20 September, 2015 by Karen Lam
How social media and email marketing can work together In the digital age, buying decisions are rarely made based on information from just one channel. Increase your chances of converting clients at the pointy end of the buying cycle by integrating your social media and email marketing. The winning combination Some channels work together better than others, and one... Read more
Categories:
Email Marketing,
Marketing,
Social Media | Tags:
email marketing,
marketing,
social media
Written on 02 February, 2015 by Verity Meagher
Redesign your e-newsletter to increase clicks Still using the same e-newsletter template you've had for years? Used to seeing only a small number of readers click through to your site? If you answered yes to either question, it's time to start thinking about redesigning your template with a focus on driving engagement. Giving your subscribers what... Read more
Written on 19 May, 2014 by Verity Meagher
The magic behind five brilliant email marketing campaigns Social sites like Twitter and Facebook may grab the majority of the headlines, but email remains one of the most powerful marketing tools around. Learn from these five brilliant email marketing campaigns and the companies who've mastered the medium. 1. BuzzFeed Best known for quirky lists and fun quizzes, BuzzFeed... Read more
Written on 14 April, 2014 by Karen Lim Sam
Email newsletters 101: Design Quick, easy and offering a good ROI, email newsletters are a great way to get in touch with customers. Follow some top design tips to make sure your newsletter hits the right inboxes, tempts readers and gets the clicks you're looking for. Diving into design A snappy subject line and... Read more
Written on 13 February, 2014 by Georgia Leaker
Turning email contacts into clients If you're still running your business from a free webmail account, like Gmail or Hotmail, you might be alienating customers who think your email is a dubious set up by a hacker trying to obtain customer information. This might not seem fair, but is the reality of the internet nowadays.... Read more