How to Find The Best Time to Kick-Start Your Facebook Ads It’s been years of domination across the social space and still Facebook is causing speculation over how best to run ads within its feed. As marketers, we can theorise and determine our hearts away, but the last few years have given us at least a bit more of an insight... Read more

Why You Don’t Need to Fear the Phrase ‘Thought Leadership’ In modern marketing, the term ‘thought leader’ is often thrown around as a way to fluff up a conversation and give a sense of self-importance. That’s all well and good, but for thought leaders who are actually breaking new ground in digital marketing, it’s beyond frustrating. These days, there are thousands... Read more

The Law Behind What You Post on Social Media I love myself a good, old viral cat video just as much as the next person (sloths aren’t too bad either). I also probably post more status updates than everyone put together at Webcentral (apologies to my colleagues). I’m a social fanatic and a social fanatic is often the person... Read more

Why Women Need to Get on the Business Desk I’m a woman. I’m girly. I get emotional when I watch The Notebook and I’m a sucker for a good romance novel. I’m a woman. At work, I lead the content department at global digital marketing agency, WME, contributing to the company’s senior management team. When I get home, I’m still that... Read more

The Fundamentals of Landing Pages What is a landing page? A landing page is an online page designed and developed solely for a single purpose: to capture the attention of a potential buyer. Additionally, they are implemented to capture user information, such as a form completion, sign up or purchase. These are used in conjunction... Read more