Massive Google Rankings Fluctuations – State of the SERPs Massive Google Rankings Fluctuations – State of the SERPs There has been a lot of online chatter in regards to when the latest incarnation of Google Penguin would be released into the wild. Late 2015 saw speculation by SEOs and also confirmation by Google that the little critter was almost ready to... Read more

Your On-Page SEO Checklist We all know that the key to getting your website noticed in a world brimming with digital competitors is to find ways to appeal to search engines. This is aptly known as ‘search engine optimisation’ (SEO), and is based on a whole web of intricate factors that you should implement... Read more

How Customer Reviews Help with Your SEO The best kind of advertising you can get as a business is word-of-mouth. Let’s face it: potential customers view this as the most credible source of publicity because frankly, it’s not coming from the company’s own megaphone. In this day and age, traditional word-of-mouth has transitioned to digital platforms, meaning... Read more

How Does Google Search Work? How Does Google Search Work? It’s something a lot of us use every day, and yet many of us know so little about it. Without it, it would be a lot harder to find the information that we look for so frequently online. I’m talking about the search engine giant... Read more

What are Backlinks & Why Are They Important for SEO? What are Backlinks? Essentially, backlinks are links that point to your website. These are seen by search engines as one website vouching for another. backlinks are a core component of Google’s algorithm and play a crucial role in how websites are ranked by Google in the organic search results. In... Read more