Webcentral Blog

Written on 06 September, 2018 by Donal Stott

How to Create a Winning Content Marketing Strategy It’s a question that haunts every digital marketer’s dreams, and one that marketing managers ponder over text-filled white boards: how do you create a content marketing strategy that works? I’d love to tell you that I have an out-of-the-box solution, but it’s really not that simple. What I can do is tell... Read more
Categories: Marketing

Written on 29 January, 2018 by Donal Stott

How to Create a Brand Voice : The Brand Voice Diamond When your business is fighting against dozens of others that offer similar services or products, the difference between success and failure can come down to the smallest things. In a lot of cases, it’s branding that makes all the difference, with consumers ready to pay a whole lot more based... Read more
Categories: Content

Written on 07 July, 2017 by Donal Stott

How To Use Landing Pages As Part Of Your Digital Marketing Strategy Making an appearance in almost every digital marketing campaign, the landing page is a high conversion tool that your business needs to include in your digital marketing strategy. Whether for lead gen, sales or as an entry point for an AdWords campaign, landing pages are valuable for almost every type... Read more
Categories: Conversion

Written on 08 June, 2017 by Donal Stott

How To Make The Most Of Email Marketing In Your Small Business Email marketing delivers one of the highest ROIs of any digital marketing strategy but, like any marketing strategy, you don’t want to go in blind. Having run dozens of email campaigns for Australian businesses of all sizes, I thought I’d share a few tips and tricks to help you get... Read more
Categories: Marketing