The Power of the ‘Micro-Moment’ in a Mobile-First World Today, you will spend an average of 168 minutes staring at your smartphone. Our reliance on the answers they provide us has quadrupled in the last five years, and this change in behaviour has caused ENORMOUS ripple effects for advertisers. Want to capitalise on these opportunities and grow your business?... Read more

Understanding Your Customers: Tailoring Your Digital Marketing Strategy to Cover All Bases All successful business owners know that understanding your customer base is vital to its success. Common practice has taught us as marketers to place brand loyalty as a high importance, and affecting buying behaviour in a way that our most desired customers are people that only buy Acme Cola, and frequently.  But that... Read more