What’s New in AdWords? Google’s Latest Mobile-First Strategies Google has announced some of the biggest changes to hit AdWords in many years, which could mean big things for your ad spend allocation. As part of the company’s line of mobile-first initiatives, the change is a total shakeup of the AdWords formula, redesigning pay-per-click from the ground up. Announced... Read more

Fitness Brands on Instagram: The Good, The Bad and The Ugly Instagram, the social app that enables people to capture and share pictures to the world, transforms your own pictures into works of art and follows the lives of other people or celebrities. I wanted to look at how Australian fitness sensation Kayla Itsines has risen to fame and fortune through... Read more

Okay, So Why is Going Digital Important? [caption id="attachment_5249" align="aligncenter" width="800"] touch screen graph on a tablet[/caption] There are over 21 million (and growing) internet users in Australia. The potential reach and visibility for YOUR business in the online space is unprecedented. There is a vast wealth of consumers out there, just the click of a mouse... Read more

Maximise Ad Exposure with Product Listing Ads (Google Shopping) Product Listing Ads are a pay-per-click (PPC) channel that allow online shoppers to view rich images and details of the products you sell in the Google Paid Ad space. You’re only charged if someone clicks on your ad and is directed to your website, and you’ll only pay when Google... Read more