Tapping Into Client Knowledge When a business outsources the management of their online marketing, they get someone with technical expertise who knows the various platforms inside out—but that is only half the story. A good manager needs to regularly liaise with the client and pick their brain so that, between them, they can get... Read more

(Free) Ways to Promote Your Business on Facebook Facebook is a powerful advertising platform. It has redefined what it means to target potential customers, and for many businesses it is providing very affordable leads. Of course, advertising works even better when combined with a genuine presence on Facebook as a contributor. Here are some suggestions for how you... Read more

How Targeted Adverts Are Becoming More Extreme Your automatic response is most likely one of revulsion. Extremely targeted ads suggest an implicit knowledge of everything about you. Isn’t that an invasion of privacy? Unfortunately, this is where we are heading and the trajectory is clear — we are very willing to trade privacy for utility. The evolution... Read more

The Best Time to Run Ads on Facebook The Best Time to Run Ads on Facebook Like most online offerings, Facebook Ads comes with default settings. Often those default settings aren’t necessarily the best fit for your business, but more a generic setting that produces the most advertising revenue for the platform. AD SCHEDULING A setting that all... Read more

5 Smart Strategies to Finding Facebook Audiences 5 Smart Strategies to Finding Facebook Audiences Facebook offers an amazing array of targeting options for anyone wishing to promote their business in social media. An example of a business advertising on this platform is noted by the social media giant in this example: Exclusively Weddings, an online wedding supplier, also... Read more