Webcentral Blog

Your Business EOFY Financial Health and Tax Checklist It’s that time again. The end of the business financial year. There always seems so much to finish, record, report and lodge. We have developed a small business EOFY checklist designed to provide some guidance. This business end of year tax checklist will hopefully ensure that nothing falls through the... Read more

Your Steps to Success with a .AU: A Webcentral Case Study As a business owner in Australia, you may already be aware of the new top-level-domain known as .au direct. Released back in late March, the .au direct allows you to choose a domain name with only the country code. Now, there’s no need to select between .com.au or .net.au if... Read more

Mistakes to Avoid When Designing a Website The importance of your website cannot be overstated. Your website is very likely the front door to your business. In an increasingly competitive world, you need to ensure that when a website visitor arrives, they have an experience that is convenient, explains your business and makes it easy to transact.... Read more

Protect Your Brand with .AU .au Domain Administration Limited has just released a new country code top-level-domain name in Australia. No longer will you be restricted to traditional .com.au and .net.au. This new and shorter domain name allows you more flexibility in your domain, showing up as just:   youronlinebusiness.au   The .au has plenty... Read more

Why You Need a Professional Copywriter Why do people hire copywriters? Surely, it’s something one can do themselves. The answer to that is a resounding no. Consider the amount of content that exists around your digital and non-digital communication efforts. Think also about the level of competition that exists for your customers' attention. All your competitors... Read more

Why Opt Into Domains Auto-Renewal for Your Business? Your domain name is the digital address for your business. It’s what your customers type in when going to your website. So it’s pretty central to your online business. Over time you will promote that address and gradually build value around it. It is an asset of your business, and... Read more

5 Ways to Grow Your Side Hustle We have all had them. A great business idea that we get in the middle of the night that tends to linger like an itch that needs scratching. For many, that’s all it will be, but for others, it may become a side hustle, a means to generate additional income... Read more

Get to Know Your Customers Using Google Data Analytics There has been a rapid escalation in customers moving online in recent years. As a result, that channel has also become increasingly competitive. The ability to attract new customers and keep them has become more important too. That’s where data comes in. From Google Analytics on your own site to... Read more

Can My Facebook Page Replace My Website? When you build a Facebook page, you have the potential to reach 17 million of its active users. It’s hard to ignore the sizeable reach of one channel alone and questions whether Facebook pages will make website irrelevant. With a Facebook page, you can list your business details, contact customers... Read more

Google Analytics 4 (GA4) VS Universal Analytics (GA3) Google Analytics 4 (GA4), the most recent version of the Google Analytics platform, was first launched in 2020, updating Google's measurement and analytics system, Universal Analytics (UA).   Difference between Google Analytics 4 and Universal Analytics Will GA4 replace Google Analytics? How is Google Analytics 4 different compared to Universal... Read more