The 6 Things You Must Get Right For Amazing Google Shopping Listings If you’re an e-commerce business owner, you already know that setting up a Google Shopping campaign can be hard work. If you’ve successfully managed to fulfil the million and one processes Google asks you to complete, we salute you! To all those that are unaware of what Google Shopping is,... Read more

How Targeted Adverts Are Becoming More Extreme Your automatic response is most likely one of revulsion. Extremely targeted ads suggest an implicit knowledge of everything about you. Isn’t that an invasion of privacy? Unfortunately, this is where we are heading and the trajectory is clear — we are very willing to trade privacy for utility. The evolution... Read more

Are Top Ads in Google Worth Every Penny? In many aspects of life, we have been conditioned to believe that being #1 is best. This is arguably true in environments where all competitors start from the same position and achieve #1 through skill, talent or effort. A big exception is where you can buy the #1 spot. While... Read more

Maximise Ad Exposure with Product Listing Ads (Google Shopping) Product Listing Ads are a pay-per-click (PPC) channel that allow online shoppers to view rich images and details of the products you sell in the Google Paid Ad space. You’re only charged if someone clicks on your ad and is directed to your website, and you’ll only pay when Google... Read more

Advertising on YouTube: Is it for You? When most of us think of YouTube, we don’t generally think of it as an effective and highly targeted advertising channel. Instead, most of us will probably picture ourselves bouncing from watching Arthur the weatherman giggling on TV, to somehow watching really awful but enthusiastic covers of our favourite songs.... Read more

AdWords and the 25-Character Elevator Pitch In the pre-digital era, there weren’t many ways of performing an unsolicited business approach: Door-knocking Leaflet drops Phone calls (often using Yellow Pages) Print/TV/radio advertising The key to success was gaining the attention of people: TV ads that yell at you, or scare you, or remind you of your mother Leaflets... Read more

5 Principles for PPC Prosperity Finding your voice and amplifying your brand’s message is a complicated, endless process that demands both commitment and careful consideration. From finding out what channel best embraces your marketing efforts, to pinpointing your exact target audience, pay-per-click success comes down to acknowledging the primary strategic elements involved. Follow these five principles... Read more