Category:
PPC
Written on 29 November, 2016 by Trish OLoughlin
How Exactly Does Google AdWords Work? Digital marketing is a multifaceted industry made up of many different services. However, if you break it down, it is essentially supported by two major pillars: SEO and PPC. SEO – or search engine optimisation – is focused on gaining organic ranks on Google, whereas PPC – pay-per-click advertising –... Read more
Categories:
PPC
Written on 24 November, 2016 by Cassie McBlane
How to Find The Best Time to Kick-Start Your Facebook Ads It’s been years of domination across the social space and still Facebook is causing speculation over how best to run ads within its feed. As marketers, we can theorise and determine our hearts away, but the last few years have given us at least a bit more of an insight... Read more
Categories:
PPC
Written on 07 November, 2016 by Trish OLoughlin
7 Common AdWords Mistakes That Could be Costing You AdWords – or pay-per-click advertising – can certainly be a fantastic way to secure those precious search engine rankings and drive relevant visitors to your website. However, if you’re not clued up on the ins and outs of PPC management, you risk falling foul of some super common AdWords traps... Read more
Categories:
PPC
Written on 26 October, 2016 by Vincent Corneille
Case Study: Can a New Local Domain Cut Costs on AdWords? Google AdWords is a great way of driving highly qualified traffic to your site to reach your business objectives. The premise is pretty simple: your ad appears for relevant searches on Google and you pay for each click you receive. Businesses spend many thousands of dollars each year on their... Read more
Categories:
PPC
Written on 31 May, 2016 by Natasha ONeill
What’s New in AdWords? Google’s Latest Mobile-First Strategies Google has announced some of the biggest changes to hit AdWords in many years, which could mean big things for your ad spend allocation. As part of the company’s line of mobile-first initiatives, the change is a total shakeup of the AdWords formula, redesigning pay-per-click from the ground up. Announced... Read more
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PPC
Written on 16 May, 2016 by Cassie Chorn
Paid Social Advertising Platforms: Which One Is Right for Me? Social media marketing has become a must-have for businesses across most industries. Not only is it free, but it’s highly effective at building a loyal brand audience, which can lead to more web traffic and more conversions. But now that businesses and brands are competing for attention like never before,... Read more
Categories:
PPC
Written on 07 April, 2016 by Vincent Corneille
Five Ways to Cut the Fat in Your AdWords Campaign Your PPC campaign might be bringing in lots of leads, but upon a closer analysis, you might find that it’s actually unprofitable due to high cost-per-conversions. However, with a bit of tweaking and trimming, you can find some simple ways to conserve your Google AdWords budget and make it work far more... Read more
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PPC
Written on 16 December, 2015 by Robert Skelton
Tapping Into Client Knowledge When a business outsources the management of their online marketing, they get someone with technical expertise who knows the various platforms inside out—but that is only half the story. A good manager needs to regularly liaise with the client and pick their brain so that, between them, they can get... Read more
Categories:
PPC
Written on 26 November, 2015 by Matthew Isaac
How to Identify Profitable New SEO Keywords That Your Competition is Unaware of If you are utilising Google AdWords for your business, then I have some good news for you. Profitable untapped keywords are just a couple of clicks away. For those of you that remain unconvinced about this marketing avenue, and think it is too expensive – I have some bad news... Read more
Categories:
PPC
Written on 27 October, 2015 by Dmitri Ivanovich
The Pros and Cons of Dynamic Keyword Insertion What is Dynamic Keyword Insertion? In today’s world of competing for digital relevancy, many marketers of websites (campaigners) choose to opt for dynamically changing keywords to better attempt to increase their relevancy to the end user. One of the methods implemented to deliver this strategy is called “Dynamic Keyword Insertion”,... Read more
Categories:
PPC