Category:
Search Engine Optimisation
Written on 20 June, 2019 by Julia Hammond
How Will Google’s Latest Core Update Affect Your SEO? If you’re familiar with the basics of online marketing, you’ll understand the importance of Google Search in your journey to digital success. Every element of your website, from the content to the design, has the potential to rank well if it fits neatly into Google Search’s algorithms. So, what happens... Read more
Categories:
Search Engine Optimisation
Written on 15 April, 2019 by Karen Lam
4 steps to online success for small businesses Give your business the best start online with our easy guide to how small businesses can get ahead. Whether you’re looking to take your bricks and mortar business online or are starting a new business from scratch, it’s important to give your brand the best possible beginning. An effective online... Read more
Categories:
Domains,
E-commerce,
Search Engine Optimisation,
Small Business | Tags:
brand,
Bricks & Clicks,
online business
Written on 22 November, 2018 by Julia Hammond
The importance of social search and Google Maps Roughly 82% of customers conduct research before visiting a store or restaurant or making any type of purchase. This is why ensuring your business is searchable online can significantly contribute to your success. Google Ads and SEO are key components of this, helping your business to be found through keywords... Read more
Categories:
Search Engine Optimisation
Written on 16 November, 2018 by Jen McKinnon
The dangers of duplication: a cautionary tale What you say on your website is paramount. Not only does it provide your visitors with the information they are looking for, it gives them a sense of your brand. Your content also serves an important technical purpose: it is Google’s primary source for sorting websites and ranking them by... Read more
Categories:
Search Engine Optimisation
Written on 07 November, 2018 by Jen McKinnon
SEO explained in 90 seconds Want to know how SEO works? In just 90 seconds, our SEO Account Manager, Chris talks us through what SEO is and how it can help your business reach your online business goals. SEO stands for Search Engine Optimisation. With a good SEO strategy, you can... Read more
Categories:
Search Engine Optimisation
Written on 29 October, 2018 by Julia Hammond
Long tail keywords and how to find them Long tail keywords and how to find them If you perform your own search engine optimisation, you are probably familiar with the Google Keyword Planner. This is a free tool you can use to figure out which keywords your businesss should be ranking for. However, there is a catch; the Google Keyword Planner provides the... Read more
Categories:
Search Engine Optimisation
Written on 15 October, 2018 by Bill Smith
5 reasons you need SEO for your blog Deciding to operate a blog can arise from any number of situations. Whether you are looking to create a direct channel of communication between your business and potential customers, or launch your opinions and creativity into the digital universe, every blogger must know that, to survive, you need to work... Read more
Categories:
Search Engine Optimisation
Written on 07 October, 2018 by Julia Hammond
The future role of AI in SEO Artificial Intelligence (AI). A popular trope in science fiction, it is typically represented as a sapient, self-aware computer system capable of independent thought and reason. While we’re a long way from that kind of technology, a version of Artificial Intelligence is already a reality in our digital lives. Consider how... Read more
Categories:
Search Engine Optimisation
Written on 13 August, 2018 by Julia Hammond
Quick history: the evolution of SEO Search Engine Optimisation (SEO) has grown to be one of the leading marketing techniques in the digital age. With Google adding to and editing their algorithm daily, SEO techniques and writing styles can change in the blink of an eye – that’s just the nature of the industry we’re in.... Read more
Categories:
Search Engine Optimisation
Written on 09 August, 2018 by Julia Hammond
How a .sydney domain helped Solace Hair dominate Beautifully positioned on the ground floor of the historic Grace Hotel, Solace Hair is one of Sydney’s premier hair salons. Offering a full suite of cutting, styling and colouring services using prestigious brands such as Aveda Hair Care and Colour and Olaplex, Solace Hair has built a reputation as a... Read more
Categories:
Search Engine Optimisation