Category:

Search Engine Optimisation

Written on 31 July, 2018 by Jen McKinnon

What is SEO? If you have a website, you’ve probably heard the term SEO. But SEO is not just a marketing term, it’s a series of marketing tactics. SEO, or Search Engine Optimisation, is the process of manipulating your website to be easily found by search engines, like Google. Find out what it... Read more
Categories: Search Engine Optimisation

Written on 24 June, 2018 by Julia Hammond

Does my domain name affect my SEO ranking? SEO has come a long way since elements like domain name could have a significant impact on rank.  While Google’s focus has shifted from mere keywords to a more holistic approach to content relevance and popularity, there are still some SEO considerations to make when choosing your domain. What is... Read more
Categories: Search Engine Optimisation

Written on 24 June, 2018 by Vincent Corneille

Go Local: How a .melbourne Domain Name Will Help You Rank What do you do when you implement perfect keywords – but when it comes time to check your rankings, your website hasn’t moved at all? Here, we show you how a local .melbourne domain name can help you leverage the rankings you deserve. Why choose a local domain name? Optimising for your... Read more
Categories: Search Engine Optimisation

Written on 12 June, 2018 by Julia Hammond

GDPR could cost your small business big bucks! GDPR could cost your small business big bucks! Recently, the world was swept by a new set of regulations governing how businesses hold client information on the internet. These new rules change the legality of the data your website can gather. It gives users of the internet control over their... Read more
Categories: Search Engine Optimisation

Written on 04 May, 2018 by Julia Hammond

Inside Webcentral & What We’re Suggesting to Clients Ever wondered how a digital marketing agency operates? There’s a lot more to it than meets the eye. From team structure and process, to common problems and solutions to match, we’re giving you an insight into the tapestry of Webcentral. Using our SEO service as a primary example, we will... Read more
Categories: Search Engine Optimisation

Written on 29 April, 2018 by Julia Hammond

How ASAP Locksmiths Succeeded With a .melbourne Domain How ASAP Locksmiths Succeeded With a .melbourne Domain Located in the affluent and prestigious suburb of Windsor in Melbourne’s southeast, ASAP Locksmiths is a modern and technologically sophisticated business, delivering a broad selection of maintenance and installation services to a diverse range of residential and commercial customers. Covering much of Melbourne’s east,... Read more
Categories: Search Engine Optimisation

Written on 24 April, 2018 by Julia Hammond

How to Optimise your Google My Business Profile for Higher Conversion The time has finally come, you have launched your new business and the verification postcard from Google has arrived in the mail; your Google By Business listing is about to go LIVE.  Potential customers can now find your business in the Maps section of Google, read your reviews, and browse your listing... Read more
Categories: Search Engine Optimisation

Written on 18 April, 2018 by Julia Hammond

How to Measure the Success of Your Online Content One of the best things about digital marketing is the data we are able to mine, especially in regard to engagement and efficacy of campaigns in relation to a specific target audience. However, when it comes to creative content, results can be difficult to measure and (more importantly) understand. Content... Read more
Categories: Search Engine Optimisation

Written on 27 February, 2018 by Julia Hammond

3 Easy Ways to Boost Your SEO Ranking SEO: the acronym that sits at the back of every developer’s mind. It can do so much, or so little for your site depending on how you utilise it. With the online scape forever evolving (and the algorithm forever changing!), SEO Technicians and company owners alike are evaluating and reforming... Read more
Categories: Search Engine Optimisation

Written on 19 February, 2018 by Julia Hammond

The Rise of Voice Search If you haven’t been paying attention, voice search is on the rise and only gaining speed. Tech giants, Google, Apple, Microsoft and Amazon, have invested (and continue to invest) the big bucks to develop this “hands free” technology that is beginning to take over the internet. With the growth of... Read more
Categories: Search Engine Optimisation