Category:
Social Media
Written on 02 February, 2018 by Julia Hammond
Crypto-Currency Ads Banned on Facebook In a new and unprecedented move, social media giant, Facebook, has decided to ban any advertisement that promotes crypto-currency products and services. Under terms and agreements for the site’s use under Section 29: Prohibited Financial Products and Services, the below policy was added. Crypto-currency, which seems to be the strongest... Read more
Categories:
Social Media
Written on 17 January, 2018 by NistorCristian
Social Media Developments to Watch in The New Year Social Media Developments to Watch in The New Year We were exposed to a realm of new functions across social platforms in 2017 and the new year is predicted to be much the same, with updates, shifts and developments already occurring across the social media spectrum. To keep you in... Read more
Categories:
Social Media
Written on 11 December, 2017 by Julia Hammond
2018 Social Media Marketing Trends: Augmented Reality, Micro-Influencers and TV-Style Content 2018 Social Media Marketing Trends: Augmented Reality, Micro-Influencers and TV-Style Content Social media is one of those things that is forever creating new disruptions in the digital marketing sphere. This year alone, we’ve seen mammoth changes such as native video added to LinkedIn, video cover images popping up on Facebook... Read more
Categories:
Social Media
Written on 15 September, 2017 by Iona Yeung
What you need to know about digital marketing Digital marketing is a complex topic but it can seem even harder to understand when experts start using tech jargon and long-winded explanations. For the small business owner, digital marketing is an essential element in the marketing mix. The following breaks digital marketing down into four key elements that any business can use to help grow... Read more
Written on 09 August, 2017 by Julia Hammond
14 of the Latest Instagram Stats for 2017 (and How They Can Help Your Marketing) 14 of the Latest Instagram Stats for 2017 (and How They Can Help Your Marketing) As a top player in the big bad world of social media, Instagram has certainly skyrocketed in recent years. Since launching on iPhone in 2010, the photo-sharing platform has grown from 1 million monthly active... Read more
Categories:
Social Media
Written on 04 August, 2017 by Iona Yeung
Facebook for Beginners Starter Toolkit If you are looking to find new customers, Facebook advertising can be a great channel to reach 16 million Australians active on social media. As the platform continues to evolve it can be hard to keep up with constant changes Facebook makes. There are a number of factors that make... Read more
Categories:
Small Business,
Social Media
Written on 03 August, 2017 by Iona Yeung
Facebook Case Study: How Shed City reduced its cost per lead from $12-$3 in two months Length: 5-7 minute read Facebook can help you reach millions of active users a month but it often comes at a price. Like most businesses, Shed City wanted to generate leads and reduce the amount they were spending per acquisition. With the right strategy and through testing and learning, we... Read more
Categories:
Marketing,
Social Media
Written on 29 June, 2017 by Iona Yeung
Google vs Facebook Ads: Which is Best for Your Growing Business? Length: 5-7 min read. It's no surprise that paid traffic is one of the fastest ways to attract new website visitors, gain more leads and generate sales. When it comes to paid channels the two main contenders are Facebook advertising and Google Adwords. Whether one performs better than the other in... Read more
Written on 01 May, 2017 by Trish OLoughlin
Social Media Versus Print Advertising: Is Print Really Dead? Social Media Versus Print Advertising: Is Print Really Dead? Over the past decade, a plethora of digital platforms have materialised and quickly soared to success. There’s no denying that print media advertising aficionados have subsequently striven to cling onto their art form to a degree – particularly in the realm... Read more
Categories:
Social Media
Written on 19 December, 2016 by Julie Doubinski
Can you run a successful Facebook campaign on a shoestring budget? Considering there are over 15,000,000 Facebook users in Australia alone, it is very likely that your potential customers are among them. Running Facebook advertising therefore makes a lot of sense, and you should allocate a marketing budget for these campaigns. But what if you only have a modest marketing budget... Read more