Webcentral Blog

Written on 05 February, 2020 by Charlene Bose

Impulse Buying: The Psychology Behind Sales We’ve all had moments where we see something — through the shop windows, on our Instagram feed, on someone we walked past — and decide ‘I want that’. Especially when the desired item comes with a bright red tag stating it’s on sale. A survey conducted by Mood Media found that 62%... Read more
Categories: Blog

Written on 24 January, 2020 by Charlene Bose

Brief History of Digital Marketing (1990-2020) A great digital marketing strategy has become the cornerstone of success for a lot of brands and businesses. We can trace the beginnings of this revolutionary form of customer engagement all the way back to the late 80s and early 90s. The history behind how we’ve come to engage in... Read more
Categories: Marketing

Written on 24 May, 2019 by Charlene Bose

Mind Your Own Business: How Mindfulness Practices Help the Workplace Beyond Blue’s research on the state of workplace mental health in Australia shows that only 52% of employees think their workplace is mentally healthy. The report estimates that untreated mental health conditions costs workplaces around 10.9 billion annually. This might explain the trend of workplaces gravitating towards mindfulness practices in the office.... Read more
Categories: Blog