Are Top Ads in Google Worth Every Penny? In many aspects of life, we have been conditioned to believe that being #1 is best. This is arguably true in environments where all competitors start from the same position and achieve #1 through skill, talent or effort. A big exception is where you can buy the #1 spot. While... Read more

Advertising on YouTube: Is it for You? When most of us think of YouTube, we don’t generally think of it as an effective and highly targeted advertising channel. Instead, most of us will probably picture ourselves bouncing from watching Arthur the weatherman giggling on TV, to somehow watching really awful but enthusiastic covers of our favourite songs.... Read more

Robots & Sitemaps: What Happens Behind the Scenes? Robots & Sitemaps: What Happens Behind the Scenes? When potential customers visit your website, many of them are not aware that at the very same time there could be other, non-human, browsers too. Relax, we talking about search engine robots here! When a search engine like Google wants to visit... Read more

The Basics of Reversing a Google Penalty Has your website plummeted in the search results? Not sure why Google dislikes your website?  We have you covered. This article is a basic overview that will give some clarity in regards to the most common factors that can result in a website being penalised by Google. There are many... Read more

AdWords and the 25-Character Elevator Pitch In the pre-digital era, there weren’t many ways of performing an unsolicited business approach: Door-knocking Leaflet drops Phone calls (often using Yellow Pages) Print/TV/radio advertising The key to success was gaining the attention of people: TV ads that yell at you, or scare you, or remind you of your mother Leaflets... Read more

Got a New Site? It’s Time to Jump Onboard SEO I’ve designed my site and my business is ready to go, now what? If you, like many business owners out there, have just finished developing your brand new site and are proud to call it your own ‘baby’, you are probably reading this post and thinking to yourself, “now what?!”.... Read more

3 Reasons Why Your Website Is Down (And Could Be Lost Forever) Your business knows who to pay to keep the lights on and who to call when the printer is out of toner. But few know the three most important services that keep websites live. Your page is your digital marketing tool, lead generator and online store. It’s a part of... Read more

Google Penguin 3.0 Support Gary Illyes, Google’s Webmaster Trends Analyst and Search Quality Engineer recently spoke out about the next Penguin algorithm refresh coming as early as next week. Google updates often cause website owners both large and small to worry, because worrying about the unknown is human nature. Google are always tweaking the... Read more