Why Your Business Should Start Its Own YouTube Channel Many businesses are either put off by the idea of YouTube, or haven’t even considered it yet as a marketing tool. However, the reality is that there are a whole range of benefits to launching yourself on this platform. First things first – let’s take a look at the stats:... Read more

Time to Give Your Digital Marketing a Spring Clean? Here’s a Checklist Winter is trickling away and the rays of spring have hit our corner of the globe. Lengthy park picnics are beckoning our names, sandals are reappearing after months of hiding at the back of the closet, and an overall sense of freshness permeates the air. So, why not take the opportunity to... Read more

Types of Stories you can Tell About Your Business The power of storytelling is impenetrable. No matter what form they take, stories can be a highly influential medium; a vehicle that transports your message and positions it in the public realm. All businesses should capitalise on the art of storytelling as a marketing tool. It’s one of the best ways... Read more

Push/Pull Marketing: What Are They and Which Strategy is Best for You? When trying to promote your business in a digital context, you have a cavalcade of different options available to you. These largely revolve around what we like to call push and pull marketing. Essentially, the concept of push and pull marketing encompasses two very different models for advertising a product... Read more

Step-By-Step Guide to Building a Facebook Page for Your Business Step-By-Step Guide to Building a Facebook Page for Your Business No matter the size of your business, a Facebook page is vital if you want to be found by your customers. With 700 million active users, Facebook is the biggest social media network in the world; therefore an active and... Read more

Your Digital Marketing Dictionary If you’re new to the digital marketing game, chances are you’re hearing a lot of tech jargon thrown around. While you’re confident in leaving the tricky bits up to the experts, it can pay off to understand a few basic terms and acronyms to help you gauge a good comprehension... Read more

Time to Hire an SEO Consultant? Thanks to the plethora of free website-building tools out there, many businesses have taken their transition to the digital sphere into their own hands. After all, dedicating a bit of your own time and following a handy how-to guide is surely worth the extra coin you would otherwise spend on... Read more