Webcentral Blog
Worried About Insta-spam? Now You Can Turn Comments Off If you’ve ummed and ahhed over setting up an Instagram account, fretting that you might incur negative feedback and spammy comments, you can finally put those thoughts to bed. The popular social media network has once again rolled out another update, this time adopting some of Facebook’s favourite features. Now,... Read more
Categories:
Social Media
6 SEO ‘Quick-Wins’ to Boost Business this Shopping Season With the season of gift-giving just around the corner, making sure your business is seen by hungry online shoppers is vital at this time of year. While search engine optimisation is certainly a long-game strategy, there are a few quick-fix tactics that can drive rapid rankings just in time for the Christmas... Read more
Categories:
Search Engine Optimisation
How Exactly Does Google AdWords Work? Digital marketing is a multifaceted industry made up of many different services. However, if you break it down, it is essentially supported by two major pillars: SEO and PPC. SEO – or search engine optimisation – is focused on gaining organic ranks on Google, whereas PPC – pay-per-click advertising –... Read more
Categories:
PPC
White Hat vs. Black Hat: What Does Your SEO Crusade Look Like? White Hat vs. Black Hat: What Does Your SEO Crusade Look Like? You may or may not have heard the terms ‘black hat’ and ‘white hat’ flung around in the world of SEO. If you have – bravo, feel free to skip this post and be on your merry way.... Read more
Categories:
Search Engine Optimisation
Breaking Industry News: QLD Government Announces Small Business Digital Grants Program Calling all Queensland-based small businesses: if you have been toying with the idea of implementing or growing your digital marketing campaign, now is the time to get on-board. The State Government has recently announced the release of its new Small Business Digital Grants Program – a ground-breaking funding program aimed... Read more
Categories:
Marketing
7 Common AdWords Mistakes That Could be Costing You AdWords – or pay-per-click advertising – can certainly be a fantastic way to secure those precious search engine rankings and drive relevant visitors to your website. However, if you’re not clued up on the ins and outs of PPC management, you risk falling foul of some super common AdWords traps... Read more
Categories:
PPC
Facebook Marketplace: The Latest Virtual Garage Sale Facebook Marketplace: The Latest Virtual Garage Sale eBay is so yesterday. Now, the world’s most lovable social media platform has freshened up its features by adding a brand new function that enables users to buy, swap and sell goods. Enter: Facebook Marketplace. The cool new way to sell your junk... Read more
Categories:
Social Media
7 Reasons Your Business Should Have Trademark Registration We all know the importance of using digital marketing to get yourself noticed in today’s modern economy, but have you considered the benefits of trademark registration as well? Not only can it boost brand recognition, it’s also an ideal way to safeguard your business and intellectual property. In fact, it can often... Read more
Categories:
Marketing
Mental Health Week: How to Effectively Leverage Social Media Beyond a Hashtag It’s National Mental Health Week, and if social media is anything to go by, people have a lot to say on the topic. Kicking off on Sunday to coincide with World Mental Health Day on October 10, the week-long campaign aims to “promote social and emotional wellbeing to the community”.... Read more
Categories:
Social Media
Google’s Latest Penguin Update Means its Algorithm Will Now Run in Real-Time After two long years of waiting, Google has finally unveiled Penguin 4.0 – the latest algorithm update for the search engine giant. The update brings about a few significant changes that could heavily impact the way your business ranks on Google, meaning it’s important to take note, lest you let... Read more
Categories:
Search Engine Optimisation