Webcentral Blog

Written on 24 June, 2018 by Vincent Corneille

Go Local: How a .melbourne Domain Name Will Help You Rank What do you do when you implement perfect keywords – but when it comes time to check your rankings, your website hasn’t moved at all? Here, we show you how a local .melbourne domain name can help you leverage the rankings you deserve. Why choose a local domain name? Optimising for your... Read more
Categories: Search Engine Optimisation

Written on 19 September, 2017 by Vincent Corneille

8 Money-Making Digital Marketing Tips for the Holiday Season For many businesses, the revenue made leading up to the holiday season is the lifeblood — a much-needed drenching of cash after the long drought of winter. In the online space, this is no different, and year on year we are seeing record numbers of people opting for online retailers... Read more
Categories: Marketing

Written on 26 October, 2016 by Vincent Corneille

Case Study: Can a New Local Domain Cut Costs on AdWords? Google AdWords is a great way of driving highly qualified traffic to your site to reach your business objectives. The premise is pretty simple: your ad appears for relevant searches on Google and you pay for each click you receive. Businesses spend many thousands of dollars each year on their... Read more
Categories: PPC

Written on 25 July, 2016 by Vincent Corneille

Local Domain? How We Helped Oclinic With a .sydney Website Local Domain? How We Helped Oclinic With a .sydney Website How do you raise search engine rankings when they just don’t want to budge? Today, we show you how we helped Oclinic rise to the top, simply by using a .sydney domain name. Why go local? If your business provides... Read more
Categories: Search Engine Optimisation

Written on 07 April, 2016 by Vincent Corneille

Five Ways to Cut the Fat in Your AdWords Campaign Your PPC campaign might be bringing in lots of leads, but upon a closer analysis, you might find that it’s actually unprofitable due to high cost-per-conversions. However, with a bit of tweaking and trimming, you can find some simple ways to conserve your Google AdWords budget and make it work far more... Read more
Categories: PPC

Written on 04 February, 2016 by Vincent Corneille

Peer to Peer Persuasion: How Influencer Marketing is Helping Business What is peer to peer marketing? A new advertising trend is evolving behind the scenes. You’ve probably seen it, but perhaps haven’t even realised that it’s advertising. The idea has been around since marketing began, but it is starting to secretly leech into the fabric of our favourite websites and social... Read more
Categories: Marketing

Written on 20 October, 2015 by Vincent Corneille

Snapchat Marketing – Building Your Brand in 10 Seconds or Less So, you’ve got your foot in the door of social media. People like your Facebook page, you’ve got followers on Instagram and your YouTube channel is getting a ton of subscribers—great work! Whilst this may already seem like a bit of a handful to manage, another social platform is creeping... Read more
Categories: Social Media

Written on 30 June, 2015 by Vincent Corneille

LinkedIn – The B2B Marketing Powerhouse Choosing the right online marketing platform can be a confusing process. With so many different options available, this first decision is immensely important if you are going to achieve your marketing goals. If your business exists in the B2B world, LinkedIn is a great place to start. With more than... Read more
Categories: Social Media