Here’s How Facebook’s Creative Hub Will Make your Ads a Whole Lot Better In a move expected to improve the quality of mobile advertising, Facebook has announced the addition of Creative Hub, the social collaboration and design platform that will make marketers’ jobs a whole lot easier. The hub provides the tools marketers need to gain an edge over their competitors and attract... Read more

Microsoft Has Bought LinkedIn. What is Ahead for Digital Marketing? In a multi-billion dollar deal that changes the face of business communication, Microsoft has announced its acquisition of social network LinkedIn. For digital marketers, this deal means that a whole lot of new products are about to be introduced to the market. It’s safe to say LinkedIn is excited about... Read more

The Power of Micro Moments in Driving Consumer Intent Consumer behaviour has fast been adapting to mobile technology and, as such, marketing is catching up. Mobile developments mean that the buying process is spread across the day, in a series of intent-driven micro moments, which shape your audience’s buying. Put simply, micro moments are the times when consumers intuitively... Read more

How to Deal with Negative Press On Social Media Social media is fast becoming a business hub for transactions, customer service, marketing and analytics. In fact, any aspect of your traditional business structure can be neatly transitioned to the online space, where you can access a wealth of opportunities and new markets. Beyond the obvious benefits for branding and... Read more

Mobile Ready? Google is Playing with SEO for Handheld Devices The statistics are clear: users are picking up their mobile devices more than ever for everyday activities. Google is itching to be where the majority of users are, and is fast urging businesses to do the same. To do so, the search engine has been experimenting with a range of... Read more