Tag:

COVID-19

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 08 July, 2020 by Julia Hammond

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Small Business | Tags: COVID-19, online business, online marketing, small business

Written on 01 July, 2020 by Julia Hammond

How to engage your employees both remotely and working in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more
Categories: Small Business | Tags: COVID-19, Microsoft 365, online business, small business

Written on 17 June, 2020 by Julia Hammond

Building a resilient business: the learnings of COVID-19 The resilience and longevity of Australian businesses has long been admired in the global marketplace, now more so than ever as they continually adapt to the daily challenges presented by COVID-19. Nimbly navigating a torrent of changes across the Australian social, political, and legal landscape, businesses have deftly adapted to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online marketing, small business

Written on 11 June, 2020 by Julia Hammond

4 tips to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more
Categories: Pay Per Click | Tags: coronavirus, COVID-19, online marketing, pay per click, ppc, search engine marketing

Written on 11 June, 2020 by Julia Hammond

The new business as usual: how to reassess your business priorities after COVID-19 Almost everything has been impacted by COVID-19 from our global supply chains to work and life routines, and how businesses service their communities. It has been a radical and immediate transformation, but Australians will begin to experience more freedom as the restrictions begin to ease nationwide over the next few... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, small business, web design, web hosting

Written on 04 June, 2020 by Julia Hammond

How creative collaboration can help your small business grow in a crisis Coronavirus restrictions have had a dramatic impact on both large and small businesses in Australia. For example, recent data shows 70 per cent of businesses in the hospitality sector have reduced hours and 43 per cent let workers go or had to place them on unpaid leave. In order to... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 04 June, 2020 by Julia Hammond

Why every small business should consider e-commerce during COVID-19 COVID-19 is driving a rapid e-commerce evolution, with intuitive businesses across Australia keenly adding e-commerce solutions to their websites to take advantage of the surge in online shopping. Interestingly, the preliminary April findings from the Australia Bureau of Statistics’ Retail Trade Survey, found that retail turnover fell by 17.9 per... Read more
Categories: E-commerce | Tags: coronavirus, COVID-19, e-commerce, small business, web design, web hosting

Written on 02 June, 2020 by Julia Hammond

How to pivot your small business for changes in consumer preferences People often point to the durability of large corporations as they make it through tough times, but it is the nimble ability of small businesses to pivot their practices that we should admire as we move into a post COVID-19 world. In Australia, we’ve already seen the short-term effects of... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, marketing, online business, small business

Written on 28 May, 2020 by Julia Hammond

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories: Small Business | Tags: coronavirus, COVID-19, online business, online marketing, small business