The ‘Group Buy’ phenomenon Since Groupon kick started the global phenomenon of Group Buy sites, we have seen the rapid expansion of this market sector, through the rejection of a $6bn offer for Groupon by Google to the stratospheric $30bn price for their IPO, now pared back somewhat. There has been a media frenzy... Read more

Creating a shopper’s paradise I have a confession to make - I’m addicted to Amazon. Every month, I buy numerous books and DVDs from both the US and UK versions of the hugely successful online retailer. I now buy more books and DVDs from Amazon than I do from stores located a short walk from home. So what... Read more

Merry Christmas? There is no greater example of the difference between localised and international marketing than Christmas. The web, wide and worldly as it is, has enabled everyone to treat the entire connected world population as one big market - but only at the expense of local relevance. Determining whether an international... Read more

Going underground - mapping the customer journey Just one week ago I was navigating the London underground system to find the easiest journey with the least number of stops and changes to get from Liverpool Street Station to Heathrow Airport. We were tired, laden with baggage and under a deadline as planes don’t hang around for you... Read more