Category:
E-commerce
Written on 16 February, 2015 by Georgia Leaker
Selling online: What you need to know While shopping centre numbers might be dwindling, online sales are sky-rocketing. The reasons for this vary: for some it’s the convenience, others are looking for a competitive price and even more are after something unique. If you can offer your customer all three of these, you’re onto a winner and... Read more
Written on 14 November, 2014 by Evelyn Elsted
Don’t lose potential sales – capture customer leads online Getting people to your website is one battle, but if you let them leave without capturing their details, you've lost the war. Once a customer lands on your homepage or starts browsing your products, you have an opportunity to connect. Learn how to capture leads and start nurturing your visitors... Read more
Written on 27 August, 2014 by Georgia Leaker
Are online coupons right for your business? Have you ever bought a restaurant coupon from Groupon, Cudos or LivingSocial? Maybe you’ve taken advantage of a Facebook deal or a coupon on the back of your supermarket receipt? If you haven’t, then no doubt you know someone who is into them. They can be a great way to... Read more
Written on 27 May, 2014 by Katharina Kuen
The 3 seconds that will make or break your brand Do you sometimes find yourself ordering 5 items from your favourite online shop although you never thought you needed them? Do you know the feeling of getting magically drawn into a store while initially simply walking past? Or, the other way round, do you set out for some retail therapy... Read more
Written on 07 April, 2014 by Verity Meagher
Internet merchant account vs. payment gateway Not sure how a merchant account works or why you need a payment gateway? Understand the process behind accepting payments on your e-commerce site and know you’ve got the best system in place. What’s a merchant account? A merchant account is an online bank account that allows your businesses to... Read more
Written on 03 March, 2014 by Christian Bowman
Developing a Digital Strategy in Three Simple Steps One of the advantages of having formal training in design is the ability to creatively capture and present information. Being able to simplify the complex and communicate a key message has enabled me to create a very simple process in developing a digital strategy and plan. I have devised a... Read more
Written on 11 June, 2013 by Karen Lim-Sam
Breaking through new retail frontiers Consumers have changed their buying behaviours. Enabled by new technologies shoppers are now using mobile devices to comparison shop, access in-the moment promotions and consult friends or family before buying anything. Today, winning market share requires retailers to leverage technology shifts to their advantage and turn business intelligence and data... Read more
Written on 06 March, 2013 by Karen Lim-Sam
Q&A: Mark Shimahara, Online Marketing Manager, Patagonia Mark Shimahara, is the Online Marketing Manager at Patagonia - a retailer and manufacturer of quality outdoor products with a focus on environmental and social responsibility. Shimahara is a key speaker at the eCommerce Conference & Expo in Melbourne, below we ask him a few questions about the eCommerce industry. What will... Read more
Written on 30 December, 2012 by Karen Lim-Sam
How to market an online retail sale If you’re a brick-and-mortar retailer, you’re bound to have mastered the art of marketing a sale. But if you operate a digital shopfront, this prospect is a little trickier. To succeed at online retail marketing, you need to combine left-field thinking with a strong dose of digital savvy. Here are... Read more
Written on 11 May, 2012 by Karen Lim-Sam
Getting expert help for selling online We all know successfully selling online is more than having a product and a website. But when your business world is a virtual one, where do you go for inspiration, new ideas and thought leaders showing best practices? PeSA - the Professional eBay and e-commerce Sellers Alliance - provides an... Read more