Webcentral Blog

Written on 07 August, 2020 by Julia Hammond

7 steps to rebrand your business There are many reasons businesses across Australia might consider rebranding, with most stemming from a need to reposition a brand in the marketplace. It could be as simple as the product or service you now offer has outgrown your original intention for your brand, or a major shift in customers... Read more
Categories: Small Business | Tags: brand, online business, small business

Written on 28 July, 2020 by Julia Hammond

Shopping on social media: a new way for businesses to build revenue Selling on social media is when businesses choose to upload and sell their products on a social platform. It’s a relatively new concept that is gaining steam and is a new opportunity you won’t want to miss. By using social platforms as a means to reach specific audiences to sell,... Read more
Categories: Social Media | Tags: facebook, instagram, online marketing, social media

Written on 23 July, 2020 by Julia Hammond

How WME & Gymnastics Direct Paved a Path for Exponential Growth The first few months of 2020 are not what most businesses would call ripe with opportunity, and yet our client Gymnastics Direct have experienced some of their best results with increases in audience reach, website visits and conversions across all channels. Together, WME and Gymnastics Direct built a multi-channel marketing campaign which: Targeted the... Read more
Categories: Case Studies, News

Written on 21 July, 2020 by Julia Hammond

The latest in social media: 3 trends to watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share... Read more
Categories: Social Media | Tags: online business, online marketing, social media

Written on 21 July, 2020 by Julia Hammond

What’s New on Social Media? 3 Trends to Watch Whether it’s Facebook, TikTok, or LinkedIn, social media has become an important part of our daily lives and routines. On average, each person spends 2 hours and 22 minutes on social media and messaging services. It is a location for consumers to congregate in online communities to discuss and share on a... Read more
Categories: Social Media

Written on 15 July, 2020 by Julia Hammond

Why Your Business Needs SEO in a COVID-19 World Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation

Written on 15 July, 2020 by Julia Hammond

Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more
Categories: Search Engine Optimisation | Tags: COVID-19, online business, online marketing, search engine optimisation, seo, small business

Written on 08 July, 2020 by Julia Hammond

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Small Business | Tags: COVID-19, online business, online marketing, small business

Written on 08 July, 2020 by Julia Hammond

4 Businesses Thriving in COVID-19: What Can We Learn from Them? Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories: Marketing

Written on 01 July, 2020 by Julia Hammond

How to engage your employees both remotely and working in the office While some businesses prepare for a return-to-office, the isolation period of COVID-19 has proven that employees can work just as effectively from home as they can from a physical workplace, without sacrificing results or productivity. As with all work health and safety matters, it is important that no matter where... Read more
Categories: Small Business | Tags: COVID-19, Microsoft 365, online business, small business