Category:
Marketing
Written on 07 November, 2021 by Webcentral
Creative Marketing Ideas for Your Small Business Creative smarts - your answer to small budgets Small businesses cannot afford massive budgets to buy their way into prominence. They need marketing ideas that are smart and creative. They need to make sure that they talk to targets that want their product or service. They also need to find... Read more
Categories:
Marketing,
Small Business
Written on 04 November, 2021 by Melissa Toh
How to Promote Your Website for Free Promote your website without spending a fortune So, you have a new website. Now it’s time to drive traffic to that site. However, not everyone has the financial means to invest in paid advertising or hiring a renowned SEO agency to do it for them. How to advertise your website... Read more
Written on 16 October, 2020 by Julia Hammond
How #clickforvic is Helping Local Businesses Get Noticed Online It’s been an unpredictable year for many local businesses, but some good news is on the horizon. A new support package from the Victorian Government and a campaign by Visit Victoria are set to provide some much-needed support. Here’s the key details on the Click for Vic campaign and what... Read more
Categories:
Marketing
Written on 19 August, 2020 by Julia Hammond
From Start-Up to Success Story: 5 Steps for Business Growth Australian small businesses are the back-bone of our economy. Recent research found 99.8 per cent of all Australian businesses are considered small to medium enterprises, with the most common size having 1-4 employees (71 per cent). Whilst it may seem daunting to take the leap of faith to join this cohort of... Read more
Categories:
Marketing
Written on 08 July, 2020 by Julia Hammond
4 Businesses Thriving in COVID-19: What Can We Learn from Them? Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more
Categories:
Marketing
Written on 28 May, 2020 by Julia Hammond
How to Rebuild Your Business’ Online Presence After COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more
Categories:
Marketing
Written on 26 May, 2020 by Julia Hammond
Getting Your Business Ready for the Post-COVID-19 Future The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more
Categories:
Marketing
Written on 14 May, 2020 by Julia Hammond
User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Categories:
Marketing | Tags:
coronavirus,
COVID-19,
online business,
online marketing,
user experience,
web design
Written on 12 May, 2020 by Julia Hammond
Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Written on 11 May, 2020 by Julia Hammond
Is Digital Marketing a Smart Investment During a Recession? As the world reacts to the ongoing COVID-19 (or coronavirus) crisis, we’re facing many new and some not so new challenges. One of the new challenges is self-isolation and the push to stay at home in a bid to fight this infectious disease. With businesses being asked to temporarily close,... Read more
Categories:
Marketing