Category:
Marketing
Written on 21 April, 2020 by Julia Hammond
How to avoid common brand pitfalls during the COVID-19 crisis As Australia moves to a home-based economy, brands should consider their relationship with both existing and new customers, and what support they may need or be looking for during this period. While there have been significant changes in the way people buy and consume products and services, there is evidence... Read more
Written on 07 April, 2020 by Julia Hammond
Four ways to communicate with customers during Coronavirus With more people than ever before staying in their homes, your online presence is likely to keep your business visible and relevant to new and reoccurring customers. For people to feel safe interacting with your business, they’ll want to know how you’re responding to COVID-19. Are you implementing extra hygiene... Read more
Categories:
Marketing | Tags:
coronavirus,
COVID-19,
crisis marketing,
marketing,
online business,
online marketing,
small business
Written on 26 January, 2020 by Cassie Chorn
What’s Been Going on in the Microsoft Garage? Microsoft releases News Pro, a news app for iOS Just when you thought you couldn’t possibly have another news app, Microsoft goes and launches one for iOS. However, News Pro delivers news related to your job, as opposed to your personal interests. News Pro is powered by Bing, and is... Read more
Categories:
Marketing
Written on 24 January, 2020 by Charlene Bose
Brief History of Digital Marketing (1990-2020) A great digital marketing strategy has become the cornerstone of success for a lot of brands and businesses. We can trace the beginnings of this revolutionary form of customer engagement all the way back to the late 80s and early 90s. The history behind how we’ve come to engage in... Read more
Categories:
Marketing
Written on 12 September, 2019 by Julia Hammond
What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories:
Marketing | Tags:
actionable metrics,
content,
digital marketing,
measurables,
online marketing,
pay per click,
ppc,
search engine optimisation,
seo,
vanity metrics
Written on 16 August, 2019 by Jessica Clausen
Are Horoscopes the Ultimate Marketing Strategy? What colour should you wear based on your zodiac? Your horoscope will tell you where you should next go on holiday. What does your Venus sign say about your love life? Have you seen an influx of this content pop up on your news feeds lately? Wondering why the... Read more
Categories:
Marketing
Written on 30 July, 2019 by Julia Hammond
Online Digital Marketing Strategies Modern digital marketing strategy is constantly evolving, but there are several constants that continue to drive success for businesses. Whether your business is blue collar or white, B2B or B2C, a complete digital strategy is essential for business success in a market dominated by the power of the internet. Consider... Read more
Categories:
Marketing
Written on 17 July, 2019 by Julia Hammond
Do Emojis Have a Place in Your Marketing Materials? With World Emoji Day taking place on July 17th, there’s no better time to consider the use of these fun icons and images in your business’s marketing campaigns (if you aren’t already). A brief history Emojis were created in Japan back in 1998. The origins of the word stems from... Read more
Categories:
Marketing
Written on 09 July, 2019 by Jessica Clausen
Master B2C marketing channels for lead gen Take your consumer relationship to the next level, here’s how to master Lead Gen marketing. A foolproof consumer marketing strategy starts with a thorough understanding of available marketing channels and the ways they can boost your consumer reach. No matter the size of your business, whether you’re running an international... Read more
Written on 02 July, 2019 by Julia Hammond
New Financial Year Resolutions to Grow Your Business December 31st: people across the planet are taking stock of their lives and declaring goals to help them progress in the new year to come. ‘New year, new me!’ We’ve all heard it before, but whether people stick to their new year’s resolutions or not isn’t always the point. What’s... Read more
Categories:
Marketing