Written on 12 September, 2019 by Julia Hammond

What does no. 1 in digital marketing mean? A lot of us want our digital marketing efforts to ensure we reach the first spot on Google, or to help us build the most followers on Instagram. But what does no. 1 in digital marketing really mean? Is the first result on Google search really that different to the... Read more
Categories: Marketing | Tags: actionable metrics, content, digital marketing, measurables, online marketing, pay per click, ppc, search engine optimisation, seo, vanity metrics
How to differentiate between boomers

Written on 25 October, 2015 by Karen Lam

How to differentiate between boomers, Gen X, Gen Y, Gen Z, & millennials In a world of digital TV, mobile devices and wearable technology, it's safe to assume that a large portion of your audience is computer literate – but that's not to say everyone's expertise is equal and their preferences are the same. Just how do the different generations interact with various... Read more
Categories: Marketing | Tags: content, marketing

Written on 07 April, 2015 by Verity Meagher

Five of the best business books for startups Starting a new business can be an uphill struggle at times, so arm yourself with hints, tips and information to help you along the way. Gain valuable insights by immersing yourself in some of the most inspirational business books around. 1. Socialnomics, Erik Qualman Social media is now an integral part... Read more
Categories: Small Business | Tags: best books for start ups, business books, content, read, small business

Written on 18 November, 2014 by Karen Lim-Sam

Choosing the right CMS for your website WordPress and Drupal are two leading content management systems (CMS), but which one is right for your website? We unpack a few of the most important features of these two popular options to help you decide. WordPress versus Drupal As your CMS provides the foundation for your entire website, you... Read more
Categories: Web Design & Content | Tags: content, web design, web hosting

Written on 09 February, 2014 by Karen Lim-Sam

How to read your website’s source code The source code is the foundation of your website and you should always make it your duty to ensure it's as strong as it should be. Checking, optimising and maintaining your source code will not only ensure your website displays as it should, it will also offer you valuable opportunities... Read more
Categories: Search Engine Optimisation, Web Design & Content | Tags: content, web design

Written on 21 February, 2013 by Karen Lim-Sam

Why every SME needs a content marketing strategy It may have taken a while to convince them, but companies of all sizes are now beginning to realise the huge boost an online presence can give them. Being online in itself, however, isn't enough – you need to make your brand a valuable asset. Spreading your message is vital,... Read more
Categories: Marketing, Search Engine Optimisation | Tags: content, online marketing, small business

Written on 10 July, 2012 by Tim Reid

Three ways to create killer content First up, let's get clear on what content is. For me, content is any useful information that pulls prospects towards your business, and makes it easy for them to buy from you. What content isn't; is sales spiel. Content can take many forms, but great content generally: Answer questions that... Read more
Categories: Web Design & Content | Tags: content, web design

Written on 27 December, 2011 by Karen Lim-Sam

Why duping content is a big no-no The latest Google algorithm update, known as Panda, has struck fear in the hearts of many a blogger and content writer. Now more than ever, we're conscious of the fact that Google really is monitoring everything! With a little understanding however, you can safely add content to your website without... Read more
Categories: Search Engine Optimisation | Tags: content

Written on 11 February, 2011 by Charlotte Norman

Tip #10 - Keep the structure of your web pages consistent throughout your website Although your website consists of a range of different content on many pages, it is essential that the design itself is kept consistent throughout. The navigation system for your website should be in the same place on every page and have the same format. If this is not the case... Read more
Categories: Web Design & Content | Tags: content, web design

Written on 31 January, 2011 by Charlotte Norman

Tip #5 - Start a business blog Business blogs can act as a very effective marketing tool and are a great way of generating sales leads. By regularly contributing to a topical business blog you are able to engage and converse with potential customers, addressing topical concerns and interests – all the while demonstrating the benefits which... Read more
Categories: Social Media | Tags: content, marketing