Webcentral Blog
Written on 26 May, 2020 by Julia Hammond
How to start planning the future for your business post-COVID-19 The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more
Categories:
Small Business | Tags:
coronavirus,
COVID-19,
online business,
online marketing,
small business
Written on 21 May, 2020 by Julia Hammond
4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more
Categories:
Small Business | Tags:
coronavirus,
COVID-19,
customer behaviour,
online business,
online marketing,
small business
Written on 19 May, 2020 by Julia Hammond
Facebook vs. Instagram Ads: How to boost your business after COVID-19 With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13 million daily Facebook users in Australia and more than 14 million active Instagram accounts, these platforms are two of the highest-profile social advertising mediums. It’s important... Read more
Categories:
Social Media | Tags:
coronavirus,
COVID-19,
facebook,
instagram,
online marketing,
social media
Written on 14 May, 2020 by Julia Hammond
User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more
Categories:
Marketing | Tags:
coronavirus,
COVID-19,
online business,
online marketing,
user experience,
web design
Written on 12 May, 2020 by Julia Hammond
Business success after COVID-19: a marketing health check you can start now Since the beginning of March, we have seen the COVID-19 virus pandemic sweep across the world, turning our professional and personal lives upside down. Business can no longer move forward as normal and current marketing plans need to be reconsidered. A local survey of over 1,000 consumers show that 78%... Read more
Written on 11 May, 2020 by Julia Hammond
Is Digital Marketing a Smart Investment During a Recession? As the world reacts to the ongoing COVID-19 (or coronavirus) crisis, we’re facing many new and some not so new challenges. One of the new challenges is self-isolation and the push to stay at home in a bid to fight this infectious disease. With businesses being asked to temporarily close,... Read more
Categories:
Marketing
Written on 07 May, 2020 by Julia Hammond
How to protect your business from COVID-19 cyber-attacks Now that Australia is adjusting to a home-based economy, concerns around the security of home internet networks and the capacity of corporate networks have naturally arisen given their heightened importance during this period. As the ‘digital office’ host, protecting your business from external threats is critical for business continuity, particularly... Read more
Categories:
News | Tags:
coronavirus,
COVID-19,
cyber attacks,
cybercrime,
cybersecurity,
microsoft teams
Written on 01 May, 2020 by Julia Hammond
How to develop stronger connections with your audience through social media during COVID-19 Rapid-fire campaigns that bombard people with conflicting information are pushing already sceptical consumers away from traditional broadcasters and news outlets. This change in behaviour has driven people to apps and social media, with usage up 20 per cent since the start of 2020 according to a recent report by Klear.... Read more
Categories:
Social Media | Tags:
facebook,
instagram,
linkedin,
online marketing,
small business,
social media
Written on 21 April, 2020 by Julia Hammond
Stay connected during social isolation: Why your business needs Microsoft Teams Digital collaboration tools have become critical in the age of remote work, globalisation and experience. Not only can they improve communications and ensure efficient performance but over the past few months they’ve developed into a professional necessity. Video conferencing and online messaging services in particular offer organisations some semblance of... Read more
Written on 21 April, 2020 by Julia Hammond
How to avoid common brand pitfalls during the COVID-19 crisis As Australia moves to a home-based economy, brands should consider their relationship with both existing and new customers, and what support they may need or be looking for during this period. While there have been significant changes in the way people buy and consume products and services, there is evidence... Read more