Webcentral Blog

Written on 24 March, 2022 by Melissa Toh

How to use Google Business Profile Insights Many online marketers feel a little daunted by the sheer scale of data available for analysis and consideration. It can be overwhelming.  One source of data that every marketer should consider is the insights panel in their Google Business Profile, previously known as the Google My Business Insights. Let’s take... Read more
Categories: Marketing

Written on 22 March, 2022 by Melissa Toh

Should I Choose .au or .com.au Domain? This is a choice that many businesses in Australia are grappling with, whether they be a new start-up or an existing business currently using a .au.com.au. On March 24, 2022, .au domains will launch in Australia.   How to choose between .au and .com.au domains? What is the new .au... Read more
Categories: Domains

Written on 20 March, 2022 by Melissa Toh

Why Choose New Top-Level Domains (TLDs)? Today the task of selecting domain endings has become much more complicated.   The Pros and Cons of New Top-Level Domains What is a top-level domain? New top-level domain extensions Are new domain extensions worth it? Should you choose a new domain extension? Which domain name extensions should I buy?... Read more
Categories: Domains

Written on 17 March, 2022 by Melissa Toh

What is a Google Business Profile Panel or Knowledge Graph? Everyone has seen it: that panel that appears on the right of the screen when you do a Google search. It’s called a Google Knowledge Panel or Knowledge Graph. We all want to get found earlier in a Google search, and a panel like this could very well be valuable... Read more
Categories: Marketing, Small Business

Written on 15 March, 2022 by Melissa Toh

What are the Most Popular Domain Extensions? When moving your business online, you need to find and register a domain name and consider the domain extension. What are the most popular domain extensions? And what are the best domain extensions for SEO? The most common domain extensions may not always be the best fit for your business.   Most Common... Read more
Categories: Domains

Written on 13 March, 2022 by Melissa Toh

Most Expensive Domain Names You would be surprised at how much some people are willing to pay for a domain name. A quick look at the most expensive domain names 2021 will demonstrate that fact. So, let’s drill down, consider the most expensive domain names list, and work out why.   Selling a Domain... Read more
Categories: Domains

Written on 10 March, 2022 by Melissa Toh

Google My Business is now Google Business Profile First, let’s be clear, what was once called Google My Business is now called Google Business Profile. There are a lot of free tools that you can use in your business to improve your online presence, like Google Business Profile. What exactly is Google Business Profile? Do you even need... Read more
Categories: Marketing, Search Engine Optimisation

Written on 08 March, 2022 by Jen McKinnon

Why You Should Register Multiple Domains? When starting your own business, your brand is your identity. Like someone using your own identity, you do not want another company using your brand name.   Reasons for Buying Multiple Domains Benefits of having multiple domains Maintain and enhance your brand Keep loyal customers Account for misspelling in your... Read more
Categories: Domains

Written on 06 March, 2022 by Iona Yeung

Benefits of a Local .Sydney or .Melbourne Domain Name With more than 3.05 million registered .com.au website domains in Australia, it is clear that this domain name is the go-to one for most Australian businesses (auDA Quarterly Report 2021-Q3).  It may be a popular option for Australian companies, but if you have a local business in Sydney or Melbourne,... Read more
Categories: Domains

Written on 03 March, 2022 by Jen McKinnon

Is Your Website Up to Date? Here's Why It Needs to Be   Just as you’d perform routine maintenance on any large asset - a car, a home, a share portfolio, your website should be treated with the same consistency of care. Why spend time and money ensuring your site is engaging and easy to navigate if you neglect it once it’s... Read more
Categories: Web Design & Content