Why having an SEO strategy is more important during COVID-19 Across the world COVID-19 has drastically changed our personal and professional lives, leaving economies stalled and people living and working at home. Some Australians are enjoying new relaxed physical distancing rules with the four-square-metre rule allowing venues to reopen. Even so, consumers are searching online a lot, with Google receiving... Read more

4 lessons to take from businesses who thrive in global crises Businesses the world over have faced similar challenges posed by the global pandemic of COVID-19, yet each industry and enterprise has approached it in their own unique and creative way. The recurring factor of any crisis is its unexpectedness, and the ability to navigate challenging situations is an imperfect but... Read more

How to redefine your customer journey in the post-COVID-19 world Today’s customer is at the centre of every business process, decision, and transaction. Keeping these individuals engaged has never been more vital in the digital-first, COVID-19 recovery environment. Your business’ relationship with customers is built over time, nourished by experiences, and grounded in set expectations. Customers develop emotional connections with... Read more

Building a resilient business: the learnings of COVID-19 The resilience and longevity of Australian businesses has long been admired in the global marketplace, now more so than ever as they continually adapt to the daily challenges presented by COVID-19. Nimbly navigating a torrent of changes across the Australian social, political, and legal landscape, businesses have deftly adapted to... Read more

4 tips to maximise your advertising budget during a crisis With countless employees working from home and many more in lockdown, consumers are being driven online more than ever before. Even though internet use is up by more than 70 per cent, the wider impacts of COVID-19 means the overall spend for online advertising remains low. For your spend to... Read more

How to maximise opportunities for your online business after COVID-19 A common theme that has emerged during the COVID-19 lockdown is how quickly many longstanding brick-and-mortar businesses have adapted their operations to fit the online world. With an up to 70 per cent increase in internet demand, Australians have also demonstrated their willingness to follow their preferred businesses and embrace... Read more

How to start planning the future for your business post-COVID-19 The COVID-19 pandemic has presented a new challenge to people and the economy since the beginning of 2020. As small businesses navigate this ongoing crisis, it’s important that decision makers start to take steps to help reshape their plan for recovery. There are a number of priorities that should be... Read more

4 tips for nailing customer communication during a crisis Tightly linked to our previous blog on user experience, or UX, is customer service. It’s something that can be difficult to get right in a crisis, however there is no denying it is critical for customer retention. During times of crisis it can be hard as a small business owner... Read more

Facebook vs. Instagram Ads: How to boost your business after COVID-19 With the COVID-19 lockdown continuing to fuel businesses online, your advertising spend is best used in the virtual worlds your customers frequent. With 13 million daily Facebook users in Australia and more than 14 million active Instagram accounts, these platforms are two of the highest-profile social advertising mediums. It’s important... Read more

User experience during a crisis: How to get it right User experience, or UX, is a critical element for ensuring your customers are happy both online and offline with your products or services. While UX has always been a contributing factor to business performance, it’s become even more important during COVID-19. With restrictions forcing many businesses to minimise their real-world... Read more