Category:
Small Business
Written on 09 January, 2022 by Melissa Toh
The M365 Suite and Using Collaboration to be More Productive Microsoft 365 (M365 suite) is a subscription service that looks to improves the integration, security, productivity and collaboration performance of business. The Microsoft 365 apps for business offer a powerful turnkey solution for smaller businesses who want a more integrated and secure way of using Windows 10 and Office 365.... Read more
Categories:
Small Business,
Transformation
Written on 06 January, 2022 by Melissa Toh
How to Develop a Winning Acquisition Strategy Gone are the days when customers were happy to be addressed as part of a mass audience. Today, customers are increasingly channel-agnostic. That means they are happy to engage with your business in different ways, from in-store purchases to purchases on your website e-commerce facility or even directly from a... Read more
Written on 04 January, 2022 by Melissa Toh
Is 2022 Your Year for Online Retail Success? No one can say the travails of the past couple of years have not boosted the e-commerce business. More and more people have been exposed to the concept of an e-commerce online store. In many cases, they turned to e-business because they have been in lockdown and were not able... Read more
Written on 28 December, 2021 by Melissa Toh
Questions to Ask When Deciding Between a .com and .com.au Domain Length: 7 min read How to decide between a .com & .com.au Where are your customers based? Will you take your business global? Is your domain name available? New .au direct domains in 2022 Your domain name is your business’s online identity, it helps your clients find your business.... Read more
Written on 26 December, 2021 by Melissa Toh
How to Future Proof Your Business “Any company that can’t imagine the future, won’t be around to enjoy it.” CK Prahalad Decades ago, the pace of change was slow enough that the future seemed a distant prospect. The car people were driving would still be around next year. Technology lasted for years instead of weeks. Companies... Read more
Written on 23 December, 2021 by Melissa Toh
The Truth Behind Successful DIY Bookkeeping For the owners of a small business, time is of the essence. Flying solo or with a small team, business owners need to cover many bases. One of those bases is financial record keeping or small business bookkeeping. If your accounting and bookkeeping records are current and accurate, chances are... Read more
Written on 16 December, 2021 by Melissa Toh
Effective Email Marketing Strategies for Your Business You've crafted the perfect email campaign, and you've sent it to all your subscribers. Why then are you still not achieving your email marketing goals? If your subscribers are not opening your emails, or worse, unsubscribing from your mailing list, it’s time to rethink your email marketing campaign strategy. There... Read more
Written on 14 December, 2021 by Melissa Toh
Google Analytics Metrics You Need to Watch When it comes to search engines, Google is still one of the popular options used around the world. Understanding how it works can help your website rank better, but it is constantly looking to update its algorithms and improve user experience. You need to do more than use the right... Read more
Written on 09 December, 2021 by Melissa Toh
From Bricks-and-Mortar Business to an Online Store Moving your bricks-and-mortar business online may not be as difficult as you think. Now more than ever, you can be sure that you’re losing business if you rely only on a bricks and mortar business model. It’s no longer a question of if you should be setting up an online... Read more
Written on 05 December, 2021 by Melissa Toh
Boost Your Online Sales During Boxing Day It’s all about preparation. Every year in Australia, there is a flood of sales activity on the 26th December as people try to find their best Boxing Day sales deals. Increasingly we have seen more Boxing Day sales online, particularly as consumers become more accustomed to eCommerce. It is essential... Read more